Tesla will end production of its Cybertruck in mid-2027, an abrupt conclusion for the stainless steel futuristic pickup truck that began its troubled journey with shattered windows during its unveiling. The vehicle, which took four years to move from its debut to customer hands, will have been on the market for just three and a half years when production ceases.
Production Halt Marks a Sudden End for an Iconic Vehicle
According to its chief executive Elon Musk, Tesla will end production of its Cybertruck around mid-2027, quickly putting an end to the adventure of this futuristic stainless steel pickup. The truck, known for its sharp angles and armored-glass windshield, was intended to restore Tesla’s image after a period of drastic price cuts aimed at boosting demand, analysts and brand strategy experts told the publication. Musk had initially stated the Cybertruck would use the same ultra-hard cold-rolled stainless steel alloy developed for SpaceX’s Starship rocket, though the two projects later used closely related but slightly different variants.
Five Key Moments Mark the Cybertruck’s Troubled Path
The Cybertruck’s history has been defined by several important and often challenging moments:
Cracks on Day One
Musk unveiled the Cybertruck at Tesla’s design studio in Hawthorne, California, on November 21, 2019. During the event, he attempted to demonstrate that the vehicle’s windows were unbreakable by having metal balls thrown at them. However, two windows cracked, and the demonstration went viral. “Yes. The impact of the metal ball on the door cracked the bottom of the window, which is why the steel ball didn’t bounce off. I should have had the steel ball bounce off the window, then hit the door with the metal ball. Next time…,” Musk said in a message posted on X.
Tesla tried again during its November 2023 delivery event, when Franz von Holzhausen threw a baseball at the armored glass, which held firm.
Surge in Reservations
Tesla opened reservations for the Cybertruck for a refundable $100 deposit. On November 23, 2019, Musk said there had been 146,000 orders to date, before announcing a few days later that Tesla had received 250,000 preorders in the five days following the unveiling. However, the deposit was refundable and did not obligate buyers to purchase. Some reservation holders put their spots up for sale on eBay for amounts ranging from $1,000 to $8,000.
Two Years of Delays
In November 2019, Musk said production would begin in late 2021. In August 2021, Tesla quietly pushed back all Cybertruck production to 2022, announcing the decision with a note on its reservation page. Musk later cited supply chain shortages when production was moved again to 2023. The first pickup rolled off the assembly line at Tesla’s Texas Gigafactory in July 2023, though Tesla later clarified this was a pilot run. Tesla held a delivery ceremony at its Texas plant on November 30, 2023. Alexis Ohanian became one of the first owners after Musk handed him the keys during the November delivery event. Serena Williams, Ohanian’s wife, was also seen in the vehicle.
A Price That Never Stopped Rising
At its 2019 unveiling, Tesla announced a price of $39,900 for the single-motor model, $49,900 for the dual-motor version, and $69,900 for the flagship tri-motor model. By the end of 2023, the base price had risen to $60,990. In February 2026, Tesla launched a dual-motor all-wheel-drive version at $59,990, the lowest price ever for the pickup. Musk then said this price was only good “for the next 10 days.” It rose to $69,990 in March, then to $74,990 in August. Tesla raised its prices again the day before Musk announced the gradual phase-out of production, setting the price for this version at $82,490, the Premium version at $92,490, and the Cyberbeast at $102,490.
11 Recalls Since Launch
Since its sale began in late 2023, Tesla has issued 11 recalls for the Cybertruck, according to the National Highway Traffic Safety Administration. Some vehicles required mechanical repairs, while others were fixed through over-the-air software updates. A January 2024 recall concerning the font used for warning lights affected more than 2.19 million Tesla vehicles, including the Cybertruck. In April 2024, Tesla recalled 3,878 Cybertrucks due to an accelerator pedal coating that could detach and get caught in interior trim. A March 2025 recall affected 46,096 Cybertrucks because a light bar could delaminate and detach.
What’s Next for Tesla’s Vehicle Lineup
The end of Cybertruck production is set for mid-2027, according to Musk’s announcement. Tesla has not yet specified what will replace the model in its lineup or if the production capacity at the Texas Gigafactory will be reallocated for other vehicles. The company has not announced any official successor to the Cybertruck.
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