NFL quarterback Russell Wilson and singer Ciara have joined the sleep-tech company Orion as partners and investors, the company announced.
The pair will serve as active advisors, contributing to product development, brand strategy, and commercial growth for the startup. Founded in 2025, Orion specializes in a personalized smart mattress cover that uses biometric tracking and thermal regulation to manage sleep quality.
The company’s technology monitors heart rate, breathing, and sleep patterns to adjust mattress temperature throughout the night. Orion said that the capital from this new partnership will support ongoing clinical studies, hardware and software innovation, and real-world testing. The technology is designed to work with a user’s natural cooling process to increase REM sleep and reduce disruptions.
Power Couple Russell Wilson and Ciara Join Orion as Partners and Investors. (https://t.co/vOmTbqdhey via @BusinessWire) pic.twitter.com/5WjmSKTiX2
“At Orion, we look for true partners who embody our mission to unlock human potential through better sleep,” said Harry Gestetner, CEO and founder of Orion. “Russell and Ciara are elite high-performers who understand that quality sleep isn’t a luxury, it’s the fundamental engine that keeps them performing at their best.”
Wilson and Ciara have begun participating in strategy meetings and are slated to headline upcoming commercial campaigns for the brand. The couple, who have prioritized sleep technology to assist with physical recovery and cognitive performance, will also represent the company across their personal and professional networks.
“Sleep is one of the most powerful recovery tools we have,” Wilson and Ciara said in a joint statement. “We’ve seen the direct impact Orion has on how we rest, recharge, and perform overall, and we’re excited to join the company as partners and investors to help bring that same competitive advantage and life-changing restorative sleep to more people.”
The addition of the couple follows a series of earlier investments and advisory roles at the company. Orion’s existing roster of ambassadors and advisors includes NFL player Caleb Williams, NBA players Derrick White and Kyle Kuzma, and model Winnie Harlow. Other investors include Jim McKelvey, Ben Greenfield, and Dr. Vonda Wright.
The company confirmed that the partnership is effective immediately, with the duo already embedded in the firm’s growth initiatives.
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