Macron Backs Teddy Riner's Presidential Bid

French judoka Teddy Riner launched a presidential bid, drawing political maneuvering as incumbent president Emmanuel Macron publicly signaled support for the athlete’s campaign on Friday.

The campaign launch shook up the French presidential election scheduled for April 18 and May 2, 2027. Le Monde reported that Macron seized upon the multi-time Olympic champion’s candidacy as a potential vehicle to revive his own declining popularity.

Both Riner and Macron share the political characteristic of lacking an established party apparatus when pursuing the presidency, while positioning themselves outside traditional left-right divisions. Le Monde noted the association carries distinct risks for the challenger, given the incumbent administration’s low approval ratings.

Teddy Riner for President: Another Macron is possible — Journal l'Humanité

Financial backers sever ties following announcement

Corporate sponsors moved quickly to distance themselves from the political campaign. SportBusiness reported that Saxo Bank suspended its partnership with Riner, removing the judoka from an advertising campaign featuring eight other athletes.

Financial scrutiny also surfaced regarding the candidate’s business holdings and past arrangements. Reports detailed a court ruling on October 15, 2026, concerning vehicle expenses tied to a private rental company, alongside tax calculations regarding unpaid obligations and high-profile international stays.

Emmanuel Macron believes Teddy Riner's candidacy "can only benefit the country" — BFMTV

Nomis supports candidate amid questions about political experience and ties

French Judo Federation President Stéphane Nomis voiced support for the unexpected candidate, welcoming his entry into the national political arena. Le Monde said that political opponents immediately questioned how an independent candidate with zero political experience could secure the necessary 500 endorsements from mayors and parliamentarians to formally qualify for the ballot.

Additional questions arose over international relationships, including past ties to foreign leadership and athletic contracts that critics argue complicate a potential presidential run.