Juventus has found a genuine path toward signing Alexander Sørloth in the January transfer window after Atlético Madrid indicated a willingness to negotiate his departure, Sportmediaset reported.
The pursuit revives an ongoing summer target for the Serie A club, as manager Luciano Spalletti continues searching for a physical, hold-up center-forward. La Gazzetta dello Sport noted that informal contacts have resumed between the player’s camp and the Turin hierarchy.
Sørloth’s path to regular minutes at Atlético has narrowed following the summer addition of former Juventus loanee Jonathan David alongside Argentine star Julián Álvarez, according to La Gazzetta dello Sport. The Norwegian forward has logged just 6 appearances totaling 155 minutes in Madrid this term.
Despite managing 44 goals in 113 appearances since 2024, the 30-year-old Trondheim native remains open to testing himself in Italian football, drawn by the persistent interest from Turin. La Gazzetta dello Sport reported that club officials previously traveled to Norway during summer exploratory talks.

Corriere dello Sport highlighted that Juventus has struggled offensively, scoring 15 goals in domestic play while defender Gleison Bremer leads the team in scoring. The club’s attacking shortage intensified following the summer exits of Dusan Vlahovic and other forwards.
Tuttosport noted that Spalletti’s side faces mounting pressure regarding squad depth and physical fatigue amid a heavy injury list that has recently impacted defensive stability.
La Gazzetta dello Sport reported that the list of names under consideration by the club’s management for the attacking reinforcement also includes Mateo Retegui of Al Qadisiyya and Folarin Balogun of Monaco.
The club evaluates options to fill a vacancy that has previously been manned by historic goalscorers such as Gonzalo Higuaín and David Trezeguet, the latter of whom remains the club’s leading foreign goalscorer with 171 goals across Serie A and cup competitions.