Ferrari launched its spring-summer 2027 collection in New York on Tuesday with a moodboard blending Jean-Michel Basquiat, Robert Mapplethorpe, Debbie Harry, and Tupac Shakur, MilanoFinanza News reported.
The brand arrived to hold a runway show in New York and let itself be influenced by the city that never sleeps, taking clear inspiration from a period of the metropolis defined by pop art artists and photographers who captured fragments of the city alongside figures such as Truman Capote.
The Italian luxury brand opened its first New York flagship store at the corner of Mercer Street and Prince Street in Soho. The venue hosted a runway show at the Jack Shainman Gallery.
“Robert Mapplethorpe and Jean-Michel Basquiat obviously,” Rocco Iannone, told MilanoFinanza News, explaining his inspirations. “I chose them two because in some way I wanted to connect with New York through two icons that I felt close to me or that in any case formed my imagination.”
The collection integrated streetwear elements with traditional brand codes. Iannone said that he wanted to iconize shared archetypes between the automaker and the city.
“In this collection I wanted to iconize those that are Ferrari archetypes,” Iannone said, listing items including the bomber jacket, the baseball cap, the tracksuit, and white terry cloth socks. “Which however are also archetypes of New York.”
The collection featured laser-cut animalier prints alongside multiple shades of red and Modena yellow. Iannone emphasized the luxury positioning of the apparel.
“From us they don’t come to buy the cashmere crewneck,” Iannone told MilanoFinanza News. “Whoever dresses Ferrari looks for the statement.”
“We will open a beautiful flagship in the Miami Design District,” Iannone added, noting a monumental articulated facade designed with a Japanese architect. Regarding future destination runway shows, he said that the New York experience provided cultural layers that encouraged him to explore further cross-territory collaborations.
