Drinks at the NFL Munich Game in the Allianz Arena cost up to 15 euros, matching Oktoberfest pricing and drawing immediate complaints from fans on social media. t-online – München reported on Sunday that the cost for a full liter of beer equals top festival rates from Oktoberfest 2026.
The matchup between the Detroit Lions and the New England Patriots brought thousands of American football supporters to Bavaria. While standard tickets topped 1,000 euros, the stadium beverage menu also surprised attendees with high figures.
“Stell dir vor, du musst 15 Euro für einen Liter Bier zahlen und bekommst dann nicht mal ordentliches bayrisches Bier,” an X user wrote about the pricing list, according to t-online – München.
A half-liter of Anheuser Busch Bud costs 7.50 euros in the venue. The brewery serves as an official partner of the NFL and dictates the brand of beer served at the event. A full liter, alcoholic or non-alcoholic, costs 15 euros, matching the price of Radler variants.
Normal matchdays for FC Bayern München feature lower drink costs inside the same stadium. A half-liter of beer at regular club fixtures costs 5.90 euros, while a Hefe-Weißbier costs 6.10 euros, according to official stadium price lists.
Food prices align closer to standard arena rates. A Bratwurst costs 6.50 euros, a Käse-Krainer goes for 6.90 euros, and a Schnitzelsemmel costs 6.90 euros.
The game forms part of the NFL International Series, which expanded to Germany in 2022 with games hosted in Munich, Frankfurt, and Berlin. League organizers use the fixtures to build an audience outside the United States.
Detroit Lions wide receiver Amon-Ra St. Brown served as the central focus of the Munich fixture. St. Brown, whose mother is German, entered the field carrying a German flag before kickoff.
