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American tennis star Ben Shelton will end his four-year partnership with Swiss apparel brand On at the end of the current season.
Company spokesperson Karin Montani confirmed the departure to the newspaper Blick, noting that the expiring contract will not be renewed.
“Ben Shelton will no longer compete in On apparel and footwear,” Montani told Blick.
Following his exit from On, Shelton is set to join American sportswear brand New Balance on a lucrative multi-year contract, FOCUS online reported.
The move aligns Shelton with compatriot Coco Gauff, who also wears New Balance and currently holds the fourth spot in the world singles rankings.
Reports indicate the agreement elevates Shelton to the status of a signature tennis athlete for the brand.
Financial incentives heavily influenced the switch to New Balance, with industry figures pointing to a guaranteed base salary of 5 million dollars annually.
The deal includes an additional 5 million dollars if the 24-year-old finishes the season ranked between second and tenth in the world.
A further 3 million dollars becomes payable should the two-time Masters champion finish the year ranked as the world’s number one player.
Before signing his initial endorsement agreement with On four years ago, Shelton wore New Balance shoes in competition without a formal paid contract.
Swiss tennis legend Roger Federer, a major shareholder in On, attempted to convince the American left-hander to remain with the brand, but those efforts ultimately fell short.
Shelton will complete his remaining tournament commitments for the current season before transitioning fully to his new apparel and footwear setup.
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