Atlético de Madrid Acquires 50% Stake in Ecuador’s Atlético FC to Expand Global Brand

Atletico Madrid announced the acquisition of a 50 percent stake in Atletico FC on Friday, expanding the club’s global franchise model into South America following the Ecuadorian side’s promotion to the top-flight Serie A.

The deal integrates the Guayaquil-based club directly into the Spanish side’s international structure, which already includes Atletico San Luis in Mexico and Atletico Ottawa in Canada, according to OkDiario.

“El Atlético Fútbol Club se une a la familia rojiblanca. Nuestro club hace efectiva la adquisición del 50% del equipo ecuatoriano,” the Spanish club said on social media, welcoming the side to its organizational network.

Atlético de Madrid Acquires 50% Stake in Ecuador's Atlético FC to Expand Global Brand
Photo: El Universo

The Ecuadorian club secured promotion to Serie A in October after winning the Serie B title in its first season in the division under head coach Carlos Santamarina, an El Universo report noted. Santamarina previously worked within Atletico Madrid’s youth academy system.

The transaction formalizes a deeper level of shared ownership with the Junta de Beneficencia de Guayaquil, a prominent local non-profit organization that has partnered with the Spanish club since 2023. The two entities will jointly manage the club moving forward.

A six-member board of directors will govern Atletico FC, consisting of three representatives appointed by Atletico Madrid and three designated by the Junta de Beneficencia de Guayaquil, as detailed by 365Scores. The board is scheduled to convene to select a president nominated by the Spanish club and appoint a general manager.

Neither club disclosed the specific financial terms of the acquisition, nor did reports clarify the exact share breakdown retained by the Junta de Beneficencia alongside Atletico Madrid’s newly acquired 50 percent stake.

The ownership stake builds upon a grassroots training initiative launched in 2023, which has established 30 training locations across 10 Ecuadorian cities, including Guayaquil, Cuenca, Manta, Machala, Buena Fe, Milagro, Montecristi, Salinas, Ambato, and Quinindé. MARCA said that more than 15,000 young players currently participate in the development program.

atletico de madrid
Photo: 365Scores

The project received high-level diplomatic visibility on November 14, 2024, when King Felipe VI of Spain, Ecuadorian President Daniel Noboa, and Atletico Madrid President Enrique Cerezo attended the inauguration of the training center in Cuenca.

Atletico FC will prepare for its debut season in Ecuador’s top tier for 2027 under the newly formalized joint administration. The club features branding closely modeled after its Spanish parent organization, including traditional red-and-white striped shirts and a comparable crest.

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Editor-in-Chief

Daniel Richardson is the Editor-in-Chief of Archysport, where he leads the editorial team and oversees all published content across nine sport verticals. With over 15 years in sports journalism, Daniel has reported from the FIFA World Cup, the Olympic Games, NFL Super Bowls, NBA Finals, and Grand Slam tennis tournaments. He previously served as Senior Sports Editor at Reuters and holds a Master's degree in Journalism from Columbia University. Recognized by the Sports Journalists' Association for excellence in reporting, Daniel is a member of the International Sports Press Association (AIPS). His editorial philosophy centers on accuracy, depth, and fair coverage — ensuring every story published on Archysport meets the highest standards of sports journalism.

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