Aoyama Shoji Launches Recovery Wear
Aoyama Shoji Co., Ltd. announced that its updated SUGOCARE One-Mile Recovery Wear will launch across all “Yofuku no Aoyama” stores and its official online shop on November 11, agara.co.jp reported.
The release follows strong consumer response to the company’s previous long-sleeve model. According to company disclosures, the initial production run and subsequent restock of the earlier design sold out within three months.
Evelyn Mawuli Joins as Brand Face
Former Japan women’s national basketball team player Evelyn Mawuli serves as the primary spokesperson for the new product line. Mawuli, who won a silver medal at the Tokyo 2020 Olympic Games and currently serves as CEO of Back Dooor Inc., brings her background as a high-performance athlete to the brand.
The company stated that Mawuli’s dual role as a professional athlete and business executive aligns with the daily recovery needs of modern consumers. A promotional video featuring Mawuli accompanies the product rollout on YouTube.
Design Updates for Everyday Wear
While the previous iteration targeted indoor lounging, customer feedback highlighted a demand for garments suitable for quick outdoor trips, such as walking to a convenience store. In response, the updated collection features a half-size fit designed to eliminate the bulky look of traditional roomwear.
Practical additions include thumbholes on the cuffs of the tops, concealed zipper pockets on the side and back of the bottoms for phones and keys, and ribbing at the ankles. The unisex garments also feature adjustable drawcords that can be tied inside or outside the waistband.
SUGOCARE Medical Devices Feature Mineral Inserts and Retail Under 10,000 Yen
The SUGOCARE lineup carries classification as a general medical device for home-based infrared blood circulation promotion, registered with Japan’s Pharmaceuticals and Medical Devices Agency. The fabric incorporates special mineral inserts designed to improve blood flow, relieve muscle tension, and reduce fatigue.
A complete top and bottom set retails for 9,680 yen including tax, keeping the price point under the 10,000-yen threshold. Aoyama Shoji continues to promote the collection through its official campaign page.
Worth a look
