Santos FC lança coleção de camisas em homenagem a Pelé com a Umbro

Santos FC, in collaboration with Umbro and the Pelé Brand, has launched a limited-edition jersey collection titled “O Nome Além do Tempo” (The Name Beyond Time). The release, which marks the first commercial venture between the three entities, features 2,182 total units to honor the 1,091 goals historically attributed to Pelé. The collection is available through the official Santos Store, with sales prioritized for club members.

Design and Symbolic Features of the Collection

The “O Nome Além do Tempo” collection introduces a significant visual change to the club’s traditional uniforms. According to reporting by Mantos do Futebol, the jerseys feature the iconic silhouette of Pelé celebrating a goal, placed in the position usually occupied by the Umbro logo on the front of the shirt. The Umbro branding has been relocated to the sleeves, while the Pelé Brand logo appears in black on the white home kit and in gold on the striped away version.

The jerseys retain the classic aesthetic of the Santos kit, incorporating gold accents and the historic number 10 on the back. Each piece is accompanied by a custom box finished in black, white, and gold, which includes the Pelé silhouette and the collection’s title. Eduardo Dal Pogetto, director of Umbro in Brazil, stated that the design effort focused on respecting the symbols of the player’s trajectory to deliver a product that aligns with the significance of his legacy.

Pricing and Sales Strategy

The collection is limited to 1,091 units per model, totaling 2,182 shirts, a figure chosen specifically to mirror the goal count associated with the late football legend. As reported by LANCE!, each jersey is priced at R$ 1,091.00. The pre-sale process began on Tuesday (13) exclusively through the Santos Store Online, operated in partnership with Netshoes.

The club implemented a staggered purchasing schedule to manage demand among its supporters:

• 12:00 – 14:00 (BRT): Reserved for “Black” category members.
• 14:00 – 16:00 (BRT): Open to “Black” and “Gold” members.
• 16:00 – 18:00 (BRT): Open to “Black,” “Gold,” and “Silver” members.
• 18:00 (BRT) onwards: Open to the general public, subject to remaining stock.

To ensure wider distribution, the club limited purchases to a maximum of two shirts per CPF (Brazilian individual taxpayer registry), requiring that buyers select one of each model rather than two of the same version.

Integration of Pelé Brand into Club Initiatives

This release follows a prototype uniform used by Santos players earlier this year, which also featured the Pelé silhouette in place of the manufacturer’s logo. While that initial version was worn on the pitch, it was not made available for public sale. Marcelo Teixeira, president of the club, noted that the current collection serves as the beginning of a broader series of initiatives between Santos, Umbro, and the Pelé Brand.

Teixeira emphasized that the partnership aims to preserve the club’s history, stating that the project represents more than a simple uniform release. The collaboration marks a formal step toward integrating the Pelé Brand into the club’s commercial strategy, ensuring that the athlete’s legacy remains a central element of the Santos identity for future generations of supporters.

Details on the Collection

How many shirts were produced? The collection consists of 2,182 total units, divided into 1,091 white home shirts and 1,091 striped away shirts, reflecting the 1,091 goals attributed to Pelé in the historical count used for this commemorative release.

Where can fans purchase the shirts? The items are being sold exclusively through the official Santos Store Online, with logistics handled by Netshoes. Access to the store was restricted during the initial launch phases based on the buyer’s status in the club’s membership program.

Is this the first time the Pelé silhouette has appeared on a Santos shirt? While the silhouette appeared on uniforms worn by players during matches earlier this year, the “O Nome Além do Tempo” collection is the first time these items have been manufactured and sold to the general public as a formal collaboration between Santos, Umbro, and the Pelé Brand.

The launch of this collection coincides with the ongoing season, serving as a commemorative effort while the club continues its competitive schedule in the Brazilian football calendar.