Paris hosts its first-ever regular-season NFL game this Sunday, October 25, 2026, bringing a matchup between the Pittsburgh Steelers and the New Orleans Saints to the Stade de France. The event features a halftime concert headlined by Nigerian singer Burna Boy, alongside a broadcast on France 2 for fans watching from home.
Pop-Up Store Opens in Central Paris
Ahead of kickoff, the league established an official temporary retail space in the center of the French capital. The NFL Shop opened its doors on Monday, October 19, and runs through Sunday, October 25. Spanning 1,100 square meters across multiple floors, the pop-up is located at Galerie Joseph, situated at 5 rue Saint-Merri in the city’s 4th arrondissement. The venue stocks exclusive merchandise, including items tied to the 2026 fixture and a joint fashion collaboration between the NFL and Paris Saint-Germain.
Merchandise Prices Range from 38 to 210 Euros
Merchandise options range from standard team wear to limited-edition collaborations, with pricing structured across several categories. T-shirts cost between 40 and 65 euros, sweatshirts range from 75 to 95 euros, and standard game jerseys are priced between 120 and 160 euros. Specialty items carry higher price points, including the Paris Saint-Germain and NFL commemorative jersey at 210 euros and the official event jacket at 160 euros. Steelers and Saints team-colored jackets sell for 115 euros, while accessories and novelties include caps priced from 38 to 45 euros, beanies at 40 euros, scarves at 30 euros, stuffed team mascots at 70 euros, and official NFL game balls at 179 euros.
Pop-Up Store Operating Hours
The retail location maintains varying hours leading up to Sunday’s game at the Stade de France. The pop-up operates until 20:00 on Tuesday, October 20; Thursday, October 22; Friday, October 23; and Saturday, October 24. Mid-week hours on Wednesday, October 21 run from 10:00 to 18:00, while Sunday, October 25 hours are scheduled from 10:00 to 14:30 local time.
Worth a look
