Michael Olise has signed a multi-million-euro endorsement deal with Nike to become a central figure in its football boot lineup, stepping into the commercial void left by Kylian Mbappé’s departure for the Swiss brand On, goal.com reported.
The Multi-Million Shift at Bayern Munich
The agreement ties the Bayern Munich winger to the American sportswear manufacturer after years of operating independently in the equipment market. Goal.com noted that the deal carries a multi-million-euro valuation, positioning the French international as a primary face for Nike following Mbappé’s high-profile exit in September 2026. Foot Mercato reported that the 24-year-old attacker arrives following a strong international window with France under head coach Zinédine Zidane.
Nike moved to secure Olise after losing several marquee names, including Mbappé, Harry Kane, Lamine Yamal, and Ousmane Dembélé, according to Foot Mercato. The brand relies on its historical ties to the French national team to anchor its roster while rebuilding its star power.
The Boot Free Agent Era and the Hypervenom Obsession
Before agreeing to terms with Nike, Olise built a reputation as a prominent boot free agent. Yahoo Actualités reported that the player consistently rejected approaches from major brands to maintain total freedom over his footwear. Rather than signing a lucrative sponsorship package early in his career, he sourced discontinued pairs of the Nike Hypervenom Phantom III online from around the world, as detailed by goal.com.
Foot Mercato added that Olise routinely handed these vintage models over to custom designers like Matty Boy to create bespoke versions for matches in the UEFA Champions League and domestic competitions. He also wore blacked-out stealth versions to match specific club kits, such as Bayern Munich’s Oktoberfest strip.
The 2027 Hypervenom Revival Plan
The partnership extends beyond a standard endorsement contract by addressing the player’s specific product preferences. Footy Headlines reported that Nike plans to phase out its current Phantom silo by 2027 and relaunch the classic Hypervenom range, which originally debuted in 2013 with Brazilian star Neymar. Olise will serve as the headline ambassador for the resurrected boot line, according to Yahoo Actualités.
This strategic pivot marks a major shift for the manufacturer, which is using Olise’s known affinity for the discontinued silo to anchor a new product cycle. Football365 noted that the player even tested a prototype during a training session in June.
Historical Precedents in Equipment Transfers
Major shifts in boot sponsorships have occasionally reshaped the market. Footpack outlined historical precedent, noting Thierry Henry’s surprise move from Nike to Reebok in April 2006, Paul Pogba’s long-term contract with Adidas in March 2016, and Luis Suárez switching from Adidas to Puma in August 2018. Andrés Iniesta similarly transitioned from Nike to Asics in late 2018 following his move to Vissel Kobe, eventually launching his own brand, Capitten.
While those precedent-setting moves involved established stars changing allegiances, Olise’s transition moves him from uncontracted independence to spearheading a product line revival for the industry’s second-largest manufacturer.
Questions Surrounding the 2027 Rollout
Neither Nike nor Bayern Munich has officially published the financial terms or duration of the contract. Industry analysts continue to monitor whether the 2027 timeline for the Hypervenom relaunch remains fixed as manufacturing schedules for the Phantom silo wind down.
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