Stars Align Replaces Follow the Sun
The newly announced motto replaces “Follow the Sun,” the original slogan introduced during the city’s initial bid phase. LA28 organizers stated that the updated phrase aims to highlight how sports, culture, and creativity intersect as Los Angeles prepares to host the international competition. The announcement comes with the 2028 Summer Games fast approaching on the global sports calendar.
Unified Vision for Athletes and Volunteers
LA28 Organizing Committee Chairperson Casey Wasserman explained the reasoning behind the selection. “LA has always been a place where big ideas are made real,” Wasserman said, emphasizing that the Olympics demonstrate what is possible when the world comes together. He added that the phrase serves as an invitation to everyone involved, ranging from athletes undergoing years of dedicated training to international visitors, local volunteers, and spectators in the stands.
Organizers designed the concept to reflect a unified community where athletes, fans, and workers all share the spotlight. To showcase this, the committee released a companion promotional video set to the song “Can’t Stop” by the Los Angeles-based rock band Red Hot Chili Peppers. The visual sequence highlights regional landscapes alongside athletes competing in various disciplines, including basketball, surfing, gymnastics, skateboarding, cycling, and tennis.
Customizable Alphabet Design and Celebrity Collaborations
Alongside the slogan release, the LA28 organizing group expanded its visual branding framework. The official emblem features an adaptable letter “A” within the “LA” typography, allowing for varied creative expressions. High-profile figures including rapper Snoop Dog, singer Billie Eilish, and Olympic track and field medalist Allyson Felix contributed personalized designs to the expanding artistic rollout.
The narration in the launch video underscored the primary theme of the announcement: “In the city of dreams where the triumph of sport meets, in 2028, the stars align.”
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