Jingshan’s newly launched “Golden Tennis Season” drew 13.2万人次 onsite visitors and generated over 5亿元 in direct tourism revenue over a nine-day stretch, organizers reported. The city integrated international professional tournaments, youth championships, and grassroots competitions into a single multi-tier sports festival running from September to November.
Jingshan Golden Tennis Season Draws 13.2万人次 Visitors and Generates 5亿元
The nine-day event block featured 122 matches across 18 countries and regions, drawing more than 130 athletes to the Jingshan International Tennis Centre, according to event data. Online viewership reached 150万人次 people during the competition window. The sports festival combines the WTA125 and ATP100 international professional circuits alongside the World Youth Soft Tennis Championships, the China Village Tennis Finals, and the China (Jingshan) Green Forest Tennis · Hero’s Meeting.
City officials structured the schedule around a tiered pyramid model. Professional tournaments sit at the apex, youth events form the middle tier, and grassroots amateur competitions anchor the base. Players ranging from tour professionals to local club members competed across venues that include an extensive red clay court complex developed in the region.
Ticket Stub Economy and Municipal Waivers Expand Local Tourism Impact
Organizers implemented a voucher system tied to tournament ticket stubs, offering discounts across more than 100 local commercial vendors, restaurants, hotels, and retail outlets in Jingshan. Visitors presented electronic credentials to claim promotional rates coordinated alongside the Wuhan Autumn Consumption Season.
Municipal departments established temporary fee waivers during the competitions. City authorities opened government parking lots, public transit routes, municipal tennis courts, and cultural venues without charge for tournament attendees, while traffic enforcement enacted a first-offense warning policy for out-of-town motorists.
Hospitality figures show the city added four tennis-themed hotels and 350 guest rooms over the preceding two years to accommodate incoming visitors. Tourists combined match attendance with visits to regional attractions such as the Green Forest Mountains and local hot spring resorts.
Commercial Execution and Industrial Development Drive Long-Term Strategy
The tournament administration operated through a market-driven framework utilizing third-party professional execution teams rather than relying entirely on direct government management. Ticket sales for the Jingshan Tennis Open totaled 607,000 yuan, while official tournament merchandise generated 350,000 yuan in retail transactions.
Industrial planning for the region centers on an 1,887-acre digital zero-carbon tennis industrial park. Local authorities coordinated with sports brands including Li Ning and the Huati Group to expand equipment manufacturing, venue technology, and sports tourism training programs.
Chinese Tennis Association Vice President Jiang Hongwei evaluated the initiative during a sideline industry symposium, noting that Jingshan established a regional model for specialized sports economy development by combining elite event hosting with widespread grassroots participation.
City Leadership Seeks Permanent Economic Growth Through Sports Infrastructure
Jingshan Municipal Party Secretary He Hongtao stated that the municipal government designed the festival to convert short-term athletic attendance into lasting urban development metrics rather than temporary event traffic.
City planning documents indicate that municipal leaders intend to use the expanded red clay infrastructure and year-round youth training programs to maintain economic activity after the autumn tournament calendar concludes.
