Hertha BSC fans and club employees have drawn a hard line around the club’s visual identity.
The End of Citrus-Yellow and Mint Green
A joint seven-page manifest now governs future kit designs at the club, eliminating past color extremes. Under the new guidelines, home kits must feature traditional blue and white vertical stripes. Away options are strictly limited to blue, white, red, black, or grey and silver.
The agreement aims to put an end to past visual departures that drew sharp criticism from supporters. Football Kit Archive rated a citrus-yellow change strip worn by the club during the previous 2. Bundesliga campaign as the ugliest jersey in the division. Previous alternate strips featured orange, pink, and mint green.
Strict Rules for Stripes and Shades
The newly drafted rules mandate that home jerseys must include at least five vertical stripes, each measuring a minimum of three centimeters in width.
The primary shade is designated as Blue Lolite, permitting a darker tone such as navy no more than once every three seasons. The blue and white Hertha flag will be prominently displayed across future designs.
A Glaring Omission on Commercial Sponsors
Despite these precise aesthetic boundaries, the manifest omits specific regulations concerning polyester content. It also fails to introduce what reporting describes as an anti-Tedi clause.
While the club currently maintains a visual partnership with Sparda-Bank, the absence of a safeguard leaves open the possibility of future arrangements with budget retail chains featuring prominent yellow logos—such as the sponsor from 2018 to 2020—or betting companies utilizing red branding, similar to the partnership during the 2023–24 season.
Unresolved Pressures Facing Designers
The oversight leaves designers exposed to commercial pressures regardless of the newly established stripe dimensions and color limits.
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