How Como 1907 Reached the Champions League Under Djarum Group Ownership
Como 1907 menjelma dari klub Serie D menjadi pesaing baru di Liga Champions di bawah kepemilikan Sent Entertainment, sebuah perusahaan yang terkait dengan Grup Djarum milik keluarga Hartono, IMBCNews melaporkan. Setelah promosi ke Serie A pada 2024, klub membuka debut Eropa dengan kemenangan 4-1 atas RB Leipzig sebelum menaklukkan Manchester United dengan skor yang sama.
Financial Collapse and the 2017 Reset in Serie D
The club’s modern trajectory follows a period of severe financial distress that saw Como declare bankruptcy in December 2004, according to historical records cited by Warta Ekonomi. The club restarted in Serie D.
The club earned promotion to Serie C in the 2018-19 campaign by winning Girone B with 89 points from 34 matches, securing 28 victories along the way.
Acquisition by Sent Entertainment and the Climb Through the Italian Pyramids
Sent Entertainment, supported by Budi and Bambang Hartono of the Djarum Group, acquired Como in 2019 for a reported 850 ribu euro as the club re-entered the professional ranks in Serie C. The new ownership restructured club operations, gradually strengthened the squad, and upgraded infrastructure.
๐ ๐๐๐๐๐๐๐ ๐๐๐๐!Como have qualified for the UEFA Champions League for the first time ever under Djarum ownership ๐ pic.twitter.com/EkgEOrwZil
After finishing 12th in Serie C Girone A for the 2019-20 season, Como claimed the division title in 2020-21 to earn promotion to Serie B. Following a 14th-place finish in 2021-22 and a 13th-place finish in 2022-23, the club placed second in Serie B with 73 points during the 2023-24 season. Como officially clinched promotion to Serie A on May 11, 2024, following a 1-1 draw against Cosenza, returning to Italy’s top flight for the first time in 21 years.
Television Roots and the Business Strategy Behind the Investment
Mirwan Suwarso revealed that the initial acquisition of Como in 2019 was not driven by football ambitions but by a plan to support a television project linked to the “Garuda Select” youth initiative in Indonesia, as reported by Kompas.com. When non-EU player registration rules stalled those plans, management produced a television series about an American CEO at Como, though production costs soon exceeded broadcasting returns.
Warta Ekonomi noted that Suwarso utilized his background in retail management and digital media from Purdue University to establish a self-sustaining commercial model. Alongside financial backing from the Djarum Groupโwhose assets include a major stake in Bank Central Asia (BCA)โComo invested heavily in its roster, spending 127 juta euro (Rp 2,5 triliun) during the summer 2026 transfer window, according to Kompas.com.
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Cesc Fร bregas, a minority shareholder in the club, was appointed head coach on July 19, 2024, after previously serving as assistant and interim coach during Como’s promotion campaign. Fร bregas integrated young talent into the squad, providing a platform for players such as Nico Paz, Martin Baturina, Assane Diao, Jacobo Ramon, Yan Couto, and Maximo Perrone.
Radar Cirebon reported that Como sat fifth in the Serie A standings with 17 points from eight matches following a 2-0 victory over Sassuolo on October 24, 2026. Como held ninth place in the Champions League league phase after three rounds of fixtures.
Historic European Nights at the Stadio Giuseppe Sinigaglia
Como hosted its debut Liga Champions fixture on September 10, 2026, defeating RB Leipzig 4-1 at the Stadio Giuseppe Sinigaglia. On October 21, 2026, the team recorded a 4-1 victory over Manchester United on matchday three of the UEFA Champions League.
Club archives trace Como’s football origins back to the spring of 1906, when a team from the Rowing Club Canottieri Lario played a match refereed by Buffalo Bill (Colonel William Cody). The Stadio Giuseppe Sinigaglia, which was built in 1926โ1927 and opened in 1927, takes its name from a local rower and World War I hero.
Frequently Asked Questions About Como 1907
Who owns Como 1907? Como 1907 is owned by Sent Entertainment, a company associated with the Djarum Group of Indonesian billionaires Budi and Bambang Hartono.
When did Como return to Serie A? Como secured promotion to Serie A on May 11, 2024, after a 1-1 draw against Cosenza ended a 21-year absence from Italy’s top division.
Who is the head coach of Como 1907? Cesc Fร bregas serves as the head coach, having taken the permanent role on July 19, 2024, after guiding the team through its promotion campaign.
Where does Como play its home matches? The club plays at the Stadio Giuseppe Sinigaglia, located on the shores of Lake Como.
