Real Madrid forward Kylian Mbappé has become a commercial liability in China after remarks about a meme depicting him as a Chinese dictator, according to the official newspaper of the ruling Chinese Communist Party. The comments triggered the immediate cancellation of multiple endorsement deals and the suspension of LaLiga broadcasts across state media.
The People’s Daily published a digital opinion piece stating that while the French international possesses undeniable talent and high commercial value, both attributes can backfire when a public figure crosses limits with their statements. “No brand wants to associate with a liability,” the publication reported, adding that the swift distance taken by Chinese companies and platforms reflects a combination of principles and commercial logic.
How the Meme Controversy Unfolded in Interviews
The diplomatic friction began when Mbappé stated in an interview that one of his favorite internet memes featured his face superimposed onto that of a Chinese dictator, without explicitly naming Mao Zedong. The remark drew immediate backlash across Chinese social media and business sectors. By Tuesday, several major Chinese brands terminated their commercial agreements with the player. Dongpeng, Mengniu, and Milkground all cut ties, while China’s state broadcaster confirmed the suspension of all LaLiga broadcasts and matches involving the French striker.
Apologies Issued in Three Languages
Following the severe commercial fallout, Mbappé issued apologies in three languages, explicitly expressing respect for the Chinese people and their history. Despite the player’s public attempt at damage control, the People’s Daily argued that international figures must respect the history, customs, and national sentiments of countries where they conduct business. “You cannot enjoy the enormous benefits of a market while belittling or even offending the history, culture, and national sentiments appreciated there,” the newspaper stated.
LaLiga Intervenes with Diplomatic Meetings
The diplomatic and commercial repercussions prompted swift action from Spanish football leadership. LaLiga officials met with China’s ambassador to Spain, Yao Jing, to address the crisis and seek solutions to move past the episode. LaLiga president Javier Tebas shared details of the meeting on social media, emphasizing that the league’s relationship with the Asian nation has historically rested on mutual trust, respect, and cooperation—values he stressed must now be preserved and strengthened.
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