Adidas to replace Puma as Olympique de Marseille kit supplier in 2027

Olympique de Marseille is set to return to Adidas one year ahead of schedule, with the German sportswear brand taking over from Puma starting in the 2027-2028 season. The agreement ends Puma’s tenure as the club’s official outfitter ahead of the original 2028 expiration date, following a finalized arrangement between the two brands.

Financial Terms and Global Standing

The incoming partnership will net Olympique de Marseille between €32 and €35 million annually, according to reports detailed by Mathieu Grégoire. That valuation marks an increase from the roughly €20 million per season paid by Puma under the current agreement, which Maxifoot notes was previously estimated between €16 and €20 million.

While trailing elite European deals—such as Real Madrid’s €120 million arrangement with Adidas or Paris Saint-Germain’s €100 million annual contract with Nike—the new figures elevate the French club into the global Top 20.

Historical Ties to the Three Stripes

The upcoming transition marks a reunion between Olympique de Marseille and the German manufacturer, reviving a partnership with deep historical roots in French football. Former club president Bernard Tapie famously acquired control of Adidas in 1990 during a golden era for the club. Robert Louis-Dreyfus subsequently managed the multinational sportswear enterprise before it transitioned to institutional international investors.

Official Announcement and Implementation Timeline

Neither club executives nor official representatives have formally confirmed the agreement amid ongoing discussions regarding incoming investors. However, an official presentation is scheduled for next week during a brand event hosted by the equipment manufacturer in Marseille, setting the stage for the kit supplier transition ahead of the 2027–2028 campaign.

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