The 2026 China Open in Beijing concluded with attendance and commercial growth, as the Diamond Court recorded a 99.2% occupancy rate for marquee matches during the National Day holiday period. The tournament hosted a total of 368,000 spectators throughout the event, marking a 25.62% increase compared to the previous year.
Attendance at Beijing’s Diamond Court
The tournament’s primary venue, the Diamond Court, served as the focal point for high-demand matchups. Matches featuring Novak Djokovic, who ultimately secured the men’s singles title, saw consistent interest, with all five of his appearances drawing over 95% capacity. The night session featuring a clash between Djokovic and Alexander Zverev set the highest single-match attendance for the 2026 edition of the tournament.
Demand for tickets extended to local stars as well. Sessions featuring Chinese players Zheng Qinwen, Zhang Shuai, and Sun Xinran reached total sell-outs, reflecting the rising domestic interest in professional tennis. Reflecting on the atmosphere, Djokovic stated after his victory: “I did not expect that from the first round, every match would be full, and everyone would be full of joy and enthusiasm for my arrival. There is no doubt that this is the most enthusiastic arena I have felt, outside of my home in Serbia.”
Box Office Revenue and on-Site Consumption Rise
Beyond ticket sales, the 2026 China Open saw gains in commercial activity. Box office revenue rose by 34.15% year-over-year, while total on-site consumption reached 38.4 million yuan, a 45.73% increase. The tournament implemented a strategy by rebranding entry tickets as “consumption passes,” allowing ticket holders to access exclusive discounts at nearly 350 dining and retail locations across Beijing.
The tournament’s retail sector also experienced a surge in volume. The official merchandise store within the venue reported daily foot traffic breaking 10,000, with several items selling out. In total, the tournament expanded its offerings to over 600 licensed products, a 150% increase in variety compared to the prior year.
Tournament Metrics at a Glance
The following performance indicators highlight the growth observed during the 2026 tournament period:
- Total Attendance: 368,000 spectators (up 25.62%)
- Box Office Revenue: Increased by 34.15%
- Venue Consumption: 38.4 million yuan (up 45.73%)
- Licensed Merchandise: 600+ unique items (up 150%)
Frequently Asked Questions
How did the “consumption pass” system affect ticket holders?
The initiative allowed attendees to use their electronic tournament tickets to claim exclusive discounts at approximately 350 participating retail, dining, and tourist merchants throughout the city of Beijing.
Which matches drew the highest attendance?
The Diamond Court experienced its peak occupancy of 99.2% during marquee holiday sessions. Specifically, the night match between Novak Djokovic and Alexander Zverev recorded the highest single-match attendance of the entire tournament.
What was the volume of official merchandise sales?
The tournament offered over 600 distinct licensed products, with the official store at the venue hosting a high volume of visitors per day, resulting in stock shortages for several popular items.
More on China Open
Related reading
