Paramount+ has secured the broadcasting rights for the Champions League across multiple territories beginning with the 2027/28 season, yet major questions persist regarding how the US platform intends to structure its production and on-air team, according to recent reports in the media industry.
The Broadcast Rights Shift for 2027 to 2031
The upcoming rights cycle spans from the 2027/28 season through the 2030/31 campaign, taking over from DAZN, which holds the current rights package for the ongoing season in Germany. On November 21, 2025, the tournament’s marketing subsidiary, UC3, formally announced that Paramount+ had been selected as the preferred bidder for several key international markets.
Alongside Germany, the broadcasting agreement covers the United Kingdom, Ireland, Canada, Mexico, the rest of Central America, and the majority of South America. According to corporate sources cited by Sport Bild, the Champions League is firmly fixed in the platform’s long-term schedule, with leadership dismissing any internal thoughts of offloading sublicenses.
Production Scope and Technical Demands in Germany
Entering the German market on this scale requires a massive logistical operation. Under the acquired package, the platform will broadcast 184 of the tournament’s 203 total matches, including qualification play-offs. This footprint encompasses every Tuesday fixture and all Wednesday fixtures except one, which remains with Prime Video, alongside the Youth League and the UEFA Supercup.
Holding these rights carries strict operational mandates. Broadcasters must produce the world feed for German clubs’ home matches, usually accounting for one or two fixtures per matchday during the league phase. Furthermore, networks must manage complex multi-match blocks, such as the final league-phase matchday featuring 18 simultaneous games—17 of which will air on Paramount+.
To execute this coverage, the platform faces a choice between building an in-house editorial and technical crew from scratch or partnering with an established external service provider in Germany, such as thinXpool, RTL, Sky, or DAZN. Other tournament broadcasters like Prime Video have historically utilized production partners such as Sunset + Vine in Germany and Italy.
Drawing on US Success and Global Strategy
Paramount+ is not entirely new to elite football broadcasting. Through its corporate sibling CBS Sports under the Paramount Skydance Corporation, the platform runs a widely viewed Champions League studio show in the United States hosted by Kate Scott alongside analysts Thierry Henry, Jamie Carragher, and Micah Richards. Last season, clips from that studio output generated over six billion views across social media channels.
David Berson, head of CBS Sports, noted in May that the network intends to apply a consistent presentation philosophy across all newly acquired territories. “We want to present the games as well as we possibly can,” Berson stated, adding that the network aims to remain authentic to core fans while heavily integrating social media into the coverage.
Despite the global footprint, concrete decisions regarding broadcast locations, talent casting, and consumer subscription pricing remain under review. In Germany, the service currently operates across three subscription tiers, with its ad-supported base plan priced at 5.99 euros per month, though pricing structures for the upcoming rights cycle have not yet been finalized.
Next Steps and Official Updates
As the network evaluates production partners and builds its on-air roster ahead of the 2027 kickoff, official updates regarding technical staffing and talent acquisitions are expected closer to the start of the new broadcast cycle. Share your thoughts on the upcoming coverage changes in the comments below.
Keep reading
- NFL Oddsmakers Shift Week 3 Lines for Buffalo Bills and Minnesota Vikings
- Dominika Cibulková Sparks Outrage Over “Inappropriate” Theater Outfit with New Partner
- US TV networks suspend Trump coverage over White House media ban (newsarchyuk.com)
- AirAsia Seeks $1 Billion in Capital as Malaysia Plans for Market Shift (bytewire.news)