Hokejová Sparta unveiled three new jerseys for the upcoming extraliga season during an artistic evening event in Prague, combining historical nods with modern club ambitions.
Unveiling New Jerseys Rooted in Club History
The newly revealed jersey sets bridge various chapters of the club’s storied past with contemporary design. The black alternative jersey draws inspiration from the era of the historic Štvanice stadium. Meanwhile, the white jersey features the iconic red “S” front and center on the chest, marking one of the most prominent symbols in club history. Rounding out the collection is the traditional red uniform that has long defined the team’s visual identity on the ice.
This design rollout took place during a festive gathering that paired athletic presentation with the performing arts. Before the jerseys made their debut, the complete team roster and invited guests watched a performance by the theatrical ensemble Cirk La Putyka. The production starred Matyáš Novák, a seven-time national champion in trampoline jumping who now competes in the javelin throw.
Artistic Inspiration and Team Bonding
Head coach Patrik Augusta shared his impressions of the artistic performance with reporters after the event, noting how the physical theater translated to athletic psychology. “When bones seemed to break on stage, I had goosebumps. It is great that we could be here with the whole team. I think the players saw themselves in it too.”
Forward Michal Řepík also emphasized the shared team takeaways from the theatrical production. “You can see that strength in how they work as a team; certainly, it’s possible to take something away from that.”
Chasing Another Attendance Milestone at O2 Arena
Beyond the fresh aesthetics on the ice, the organization enters the new campaign with lofty goals in the stands. During the previous season, Prague crowds drove average attendance at home games in the O2 arena to 13,255 spectators. That figure marked the fourth year the club pushed the record books for the independent extraliga era, which began in 1993, while retaining top standing for home attendance across the league.
Jakub Dlouhý, a member of Sparta’s board of directors responsible for marketing and commerce, emphasized that the club refuses to coast on those figures. “We are extremely happy with how many people have found their way to Sparta in recent years. “There are still more than three thousand seats remaining in the O2 arena, and our goal is to gradually fill those as well. We want a visit to Sparta to rank among the best things a person can experience in the field of sports entertainment.”
Fans looking for further updates can follow official club channels as the opening puck drop approaches.
