Former Bayern Munich midfielder and World Cup winner Javi Martínez has returned to the German record champions as an official club brand ambassador, stepping into a public-facing role five years after departing the club. According to official club announcements, the 38-year-old Spaniard was welcomed back to Munich by fellow club legends Raimond Aumann, Giovane Elber, and Roy Makaay during a special appearance that highlighted his enduring popularity among supporters.
Martínez anchored his return with a series of public appearances across Munich. The festivities began with a high-profile visit to the iconic Viktualienmarkt and continued at the “Taberna Martínez,” where the former midfielder signed autographs, posed for photographs, and interacted directly with fans. Club officials emphasized that the appointment leverages the deep bond Martínez forged during an extraordinarily successful era in Bavaria.
“Javi Martínez steht wie kaum ein anderer für eine außergewöhnlich erfolgreiche Ära des FC Bayern,” said Rouven Kasper, FC Bayern’s Executive Board Member for Marketing and Sales, praising the Spaniard’s authentic and approachable nature. “Mit seiner authentischen, nahbare Art und seiner großen Verbundenheit zu unserem Club ist er ein idealer Markenbotschafter.”
A Busy Homecoming Schedule Across Bavaria
The return of the defensive midfielder involved a packed itinerary celebrating both his history with the club and upcoming Munich traditions. Prior to his formal introduction at the “Taberna Martínez,” Martínez laced up his boots on Thursday to participate in an internal football tournament alongside FC Bayern staff on the homeground of club partner adidas in Herzogenaurach.
The homecoming celebrations will continue through the weekend. On Sunday, Martínez is scheduled to join several other former Bayern players at the “Legendenwiesn” inside the Paulaner Festzelt. The events underline how the club moved to integrate a player who won titles during his playing days in Germany.
Reflecting on a Decorated Era in Munich
By stepping into the brand ambassador role, Martínez joins a distinguished group of former players tasked with representing FC Bayern. The club confirmed that his global appeal and connection to supporters make him a central figure in bridging the gap between past glories and the current generation.
Fans looking to follow the former star’s ongoing appearances can monitor FC Bayern’s official website for live updates on the club’s upcoming legend events and ambassador schedules.
Worth a look
