Zey Yapı has officially joined the commercial partnership ecosystem of Fenerbahçe Men’s Basketball Team, securing the designation of official back-of-shorts sponsor for the squad, according to an official announcement from the club.
The agreement brings the construction firm onto the branding assets of the Turkish basketball powerhouse ahead of competitive fixtures. While club communications detailed the partnership’s formal title—establishing Zey Yapı as the “Şort Arkası Sponsoru”—financial terms and the duration of the agreement were not disclosed in the initial team statements.
For Fenerbahçe, securing commercial alignments across domestic and continental portfolios remains a key operational priority as the club prepares for rigorous EuroLeague and Basketbol Süper Ligi schedules. Commercial revenues continue to support roster construction and infrastructure development for the Istanbul-based club, which routinely competes at the highest tiers of European club basketball.
Zey Yapı steps into a crowded sports marketing landscape in Turkey, where construction and real estate firms frequently leverage high-visibility sponsorships to drive brand awareness across televised sports broadcasts. The newly branded shorts will make their debut on the court as the team moves through its upcoming match calendar.
Supporters looking to follow the team’s upcoming fixtures and commercial updates can check official club channels, including the official Fenerbahçe Beko website and verified social media feeds, for the latest match times and roster announcements.
