Woo Seo-yoon, the daughter of former professional basketball player Woo Ji-won, claimed the top title of Jin at the 70th Miss Korea pageant. Held on the evening of Oct. 22 at the COEX Auditorium in Gangnam-gu, Seoul, the milestone anniversary event brought together contestants from across the country before crowning Woo as the winner of the organization’s highest honor.
An Unexpected Triumph at COEX Auditorium
Stepping into the spotlight at one of South Korea’s most enduring cultural pageants, Woo Seo-yoon admitted she never anticipated capturing the crown. Speaking to reporters immediately following the ceremony, she expressed genuine surprise at the outcome. According to accounts from the venue, her reaction resonated with the audience gathered inside the COEX venue as the final results were announced.
“I completely did not expect this,” Woo said regarding her victory at the landmark 70th-anniversary competition. The evening’s proceedings marked another chapter in the storied history of the Miss Korea organization, which has selected cultural and promotional representatives annually since its inception.
Basketball Lineage and Public Spotlight
The new Miss Korea Jin carries a familiar surname in South Korean sports history. Her father, Woo Ji-won, enjoyed a celebrated career as a star basketball player in the Korean Basketball League (KBL), earning widespread recognition for his sharp shooting and tenure with the Yonsei University team and professional clubs like the Ulsan Mobis Automotivs. Transitioning into coaching and broadcasting following his retirement from the court, the elder Woo has long remained a fixture in domestic sports media.

With her victory at the COEX Auditorium, the younger Woo steps firmly into the public sphere on her own terms. The Miss Korea competition evaluates contestants on a range of criteria including public speaking, poise, and community engagement, serving as a traditional launchpad for careers in broadcasting, entertainment, and global representation.
Looking Ahead at Reign Responsibilities
As the newly crowned Miss Korea Jin, Woo Seo-yoon assumes a packed calendar of promotional duties, charitable engagements, and cultural appearances representing the organization over the coming year. Officials from the pageant committee confirmed that her official duties begin immediately, with schedule details to be released through official Miss Korea communication channels.
Fans and followers seeking updates on her upcoming public appearances can monitor official pageant announcements and broadcasts as her reign officially gets underway.