DAZN has acquired EverPass Media in a strategic move designed to expand the sports streaming platform’s commercial distribution network across the United States. Founded in 2023 by 32 Equity—the investment arm of the National Football League—and RedBird Capital Partners, EverPass operates as a specialized media and technology company focused on commercial establishments.
The transaction integrates EverPass into DAZN’s broader global infrastructure, broadening the streaming service’s reach into bars, restaurants, hotels, and other out-of-home venues throughout the American market. Financial terms of the acquisition were not immediately disclosed by the companies involved.
Expansion into the US Commercial Market
EverPass was originally established to manage commercial distribution rights, most notably serving as the exclusive distributor of NFL Sunday Ticket for commercial businesses across the United States. By acquiring the platform, DAZN gains an established operational framework for delivering live sports content to commercial spaces, bypassing traditional residential streaming limitations.
The deal positions DAZN to leverage existing distribution agreements held by EverPass while scaling its own portfolio of combat sports, soccer, and international competitions to a commercial audience. According to corporate filings and public announcements from the founding entities, 32 Equity and RedBird Capital structured EverPass specifically to navigate the complex landscape of commercial licensing rights.
Strategic Context Behind the Acquisition
The integration of EverPass aligns with DAZN’s ongoing strategy to diversify revenue streams beyond direct-to-consumer residential subscriptions. Commercial distribution represents a lucrative sector for sports broadcasters, particularly for venues seeking reliable, high-capacity feeds for major league events and pay-per-view broadcasts.
RedBird Capital Partners and the NFL’s 32 Equity retained significant strategic interests in building EverPass into a robust technology platform over the past couple of years. Transitioning ownership to a global distributor like DAZN provides the network with the necessary scale to house multiple sports properties under a single commercial umbrella.
What Lies Ahead for Commercial Sports Streaming
Following the completion of the acquisition, industry observers await official operational updates from DAZN regarding how existing EverPass contracts and platform integrations will be managed. Both companies are expected to release further details concerning technical transitions for commercial subscribers ahead of upcoming sports calendars.
Fans and commercial venue operators can monitor official DAZN corporate announcements for future scheduling and subscription updates.
What are your thoughts on DAZN’s latest expansion in the US market? Share your perspective in the comments below.
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