The Walt Disney Company announced a major creator content agreement with Dhar Mann Studios, securing an initial 20-episode series order crafted for kids, tweens, teens, and families, according to joint statements released by the companies. The production pact brings together Disney’s storied entertainment ecosystem and a Burbank-based digital studio that commands a massive global footprint across social media platforms.
The Scope of the Disney and Dhar Mann Studios Partnership
Under the terms of the agreement announced Friday, Dhar Mann Studios will produce an initial 20-episode order aimed at younger demographics and family audiences. Representatives for both entities confirmed that further details regarding specific platforms, release schedules, and exact casting will be disclosed at a later date.
“Dhar has built a distinctive voice and an enormous global following, with stories that are uniquely his own,” said Asad Ayaz, Chief Marketing and Brand Officer for The Walt Disney Company, and Debra OConnell, Chairman of Disney Entertainment Television, in a shared statement. “He and his team have forged an extraordinary connection with their audience, and we believe their optimistic, deeply relatable storytelling will connect in a meaningful way with Disney fans.”
Digital Reach and Production Footprint
Dhar Mann Studios operates out of a sprawling three-stage, 125,000-square-foot production facility located in Burbank, California, just minutes away from The Walt Disney Company’s corporate headquarters. The digital studio boasts more than 170 million followers globally and pulls in nearly 300 million views every week across its digital platforms, specializing in uplifting narrative content centered on universal human experiences.
Studio founder Dhar Mann emphasized the personal significance of the partnership, noting his lifelong connection to the brand. “For me, this is so much bigger than a content deal,” Dhar Mann said in a statement. “I grew up with Disney stories. Now I get to experience that same magic through the eyes of my own family, and the idea that we now have the opportunity to create stories for Disney for the next generation is incredibly meaningful to me.”
Expanding Brand Collaborations Across Media
The partnership with Disney represents the latest in a series of high-profile corporate alignments for the digital studio. In January, Dhar Mann Studios struck a pact with Fox Entertainment for an initial slate of 40 individual narrative videos. The Burbank studio has also collaborated with commercial brands such as Adobe, the NFL, and Gap, alongside operating a FAST channel on Samsung TV Plus as part of its multi-platform distribution strategy.
“We’ve spent years building a direct relationship with our audiences and learning what makes them laugh, cry, share and, most importantly, feel seen,” Mann added. “Disney has spent generations creating stories and characters that become part of people’s lives. Bringing those two worlds together gives us an opportunity to dream much bigger about what these stories can become, where they can go and how many people they can impact.”
Next Steps and Future Announcements
Keep reading
