The deal, approved by the club’s Deliberative Council, marks the return of a brand that appeared on Flamengo’s jerseys for 25 years, ending a 17-year hiatus since the partnership first concluded.
Lubrax Returns to Flamengo After 17-Year Absence
Flamengo has secured a new sponsorship agreement with Lubrax, according to official communications from the club and reports from Poder360 and UOL. The brand, which previously maintained a relationship with the Rio de Janeiro-based club for a quarter-century.
The partnership was formally ratified by the club’s Deliberative Council, as confirmed by Flamengo.com.br.
Historical Context of the 25-Year Partnership
This legacy makes the current return a “return of an iconic sponsorship,” as described by LANCE!.
To understand the scale of this return, it helps to note that the partnership ended 17 years ago.
Financial Implications and Council Approval
While the specific monetary figures of the new contract have been sought by outlets like GE, the primary focus of the Deliberative Council was the legal and strategic approval of the agreement.
Impact on the Flamengo Kit
The addition of Lubrax to the uniform will see the brand reintegrated into the club’s visual identity.
What Happens Next for Flamengo
Follow the official Flamengo website for the formal unveiling of the jerseys and updated partnership details.
Do you think the return of legacy sponsors helps a club’s identity, or should they focus exclusively on new global markets? Share your thoughts in the comments below.
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