Belgian content creator Céline Dept has become the most-viewed YouTuber globally, surpassing creators including MrBeast in total view counts, according to reports from VRT and De Tijd.
How did Céline Dept become the most-viewed YouTuber?
Céline Dept’s ascent to the top of YouTube’s viewership rankings is noted in reports from De Morgen.
While MrBeast is mentioned in relation to viewership rankings, the sources do not provide details on subscriber counts or long-form influence.
What is the financial status of Céline Dept’s empire?
Despite the view counts, recent financial reports indicate a decline in profitability. Nieuwsblad reports that Dept had nearly 2 million euros in her accounts, but noted that her profits have dropped significantly. Trends.be further reports that the influencer is seeing a sharp decline in income projected into 2025.
Comparing the “Shorts” model vs. the “Long-form” model
According to the data provided by Belgian outlets VRT and De Tijd, Céline Dept is the most-viewed YouTuber globally.
| Metric | Shorts-First (Dept) | Long-Form (MrBeast) |
|---|---|---|
| Primary Goal | Maximum Reach/Views | Subscriber Loyalty/Retention |
| Revenue Stream | High Volume, Low Pay-per-View | Lower Volume, High Pay-per-View |
| Audience Behavior | Passive Scrolling | Active Appointment Viewing |
Why are the earnings declining in 2025?
Trends.be reports that the influencer is seeing a sharp decline in income projected into 2025.
YouTube Shorts are videos designed for mobile viewing.
What happens next for the Belgian creator?
While she holds the title of the most-viewed creator, the financial data from Nieuwsblad and Trends.be indicates that viewership alone is no longer a guarantee of increasing wealth.
Further updates on the financial filings of Dept’s companies are expected in the coming fiscal cycles, which will clarify if the decline in profit is a temporary adjustment or a long-term trend in the influencer economy.
Do you think high view counts matter if the profit is declining? Share your thoughts in the comments below.
