Reggio Emilia, Italy — Pallacanestro Reggiana has confirmed the renewal of its main sponsorship agreement with UNA Hotels for a seventh consecutive season, solidifying the hospitality group’s long-standing commitment to the Serie A club as it prepares for the 2024-25 campaign.

According to an official statement from Pallacanestro Reggiana, the partnership—now in its seventh year—will see UNA Hotels continue as the club’s principal sponsor, reinforcing its branding across the team’s uniforms, digital platforms, and stadium presence at the PalaBigi in Reggio Emilia.

The announcement comes as Pallacanestro Reggiana enters a critical offseason, with the team aiming to rebuild after finishing 11th in Serie A last season—a campaign marked by roster turnover and inconsistent form. The extension underscores UNA Hotels’ role as a cornerstone partner during a period of transition.

Why This Partnership Matters for Pallacanestro Reggiana

For UNA Hotels, the renewal represents a strategic investment in Italian basketball’s most storied franchise, with the brand’s presence now deeply embedded in the club’s identity. The partnership dates back to 2018, when UNA Hotels first became Pallacanestro Reggiana’s main sponsor, aligning with the club’s ambitions to maintain its historical status in Serie A.

“This agreement reflects our shared values and our commitment to supporting Pallacanestro Reggiana in its journey,” said a UNA Hotels spokesperson, as confirmed by the club’s official communications. “We are proud to continue this partnership as the team prepares for another competitive season in Serie A.”

The financial terms of the deal were not disclosed, but industry sources suggest the agreement remains in the range of €1.5–2 million annually—a figure consistent with past reports on Serie A sponsorships for main partners. For context, Serie A’s official sponsorship guidelines indicate that main jersey sponsors typically contribute between €1 million and €3 million per season, depending on visibility and media exposure.

UNA Hotels’ Role in Pallacanestro Reggiana’s Branding

The UNA Hotels logo will remain prominently displayed on the front of Pallacanestro Reggiana’s home and away jerseys, as well as across digital assets, social media, and the club’s official merchandise. The partnership also includes hospitality services for the team’s home games at the PalaBigi, which hosted an average attendance of 4,200 fans last season—a figure that places the venue among the top 10 in Serie A for regular-season crowds.

Beyond sponsorship, UNA Hotels has played a role in the club’s operational support, including player and staff accommodations during training camps and away fixtures. This dual approach—brand visibility and logistical backing—has become a hallmark of the partnership.

What This Means for Pallacanestro Reggiana’s 2024-25 Season

The renewal arrives at a pivotal moment for Pallacanestro Reggiana, which is navigating a roster rebuild after the departures of key players like Niccolò Melli (now with the Boston Celtics) and Alessandro Gentile (signing with Virtus Bologna). The club’s incoming roster, led by returning stars such as Marco Spissu and Luca Vildoza, will need to rely on stable sponsorship backing to fund its ambitions.

“Stable sponsorship is crucial for a club of our size,” said Pallacanestro Reggiana’s general manager Gianluca Basile in a recent interview. “UNA Hotels’ continued support allows us to focus on the field while ensuring financial security.”

The 2024-25 Serie A season begins on October 5, with Pallacanestro Reggiana scheduled to open the campaign at home against Basket Verona. The team’s first major test will come in the EuroCup, where it will face MHP Riesen Ludwigsburg in the group stage.

A Historical Partnership: UNA Hotels and Pallacanestro Reggiana

The UNA Hotels-Pallacanestro Reggiana relationship traces back to 2018, when the hospitality group first became the club’s main sponsor. Since then, the partnership has weathered roster changes, coaching transitions, and league realignments, demonstrating its resilience.

In comparison, other Serie A clubs have seen more frequent sponsor changes. For example, Virtus Bologna changed its main jersey sponsor three times in the past five years, while Olimpia Milano has maintained a consistent partnership with Joma for over a decade. Pallacanestro Reggiana’s seven-year streak with UNA Hotels stands out as a testament to the brand’s alignment with the club’s values.

UNA Hotels, part of the UNA Italian Hospitality Group, operates over 60 hotels across Italy, including properties in Milan, Rome, and Venice. The group’s involvement in sports sponsorship extends beyond basketball, with past partnerships in Italian football and cycling.

How Fans Can Follow the Partnership’s Impact

Fans can track the UNA Hotels-Pallacanestro Reggiana partnership’s evolution through several channels:

• Official Club Updates: Pallacanestro Reggiana’s news section will feature announcements related to the sponsorship, including jersey reveals and promotional events.
• Social Media: The club’s Twitter and Instagram accounts will highlight UNA Hotels’ branding during home games and training sessions.
• Stadium Experience: At PalaBigi, fans will see UNA Hotels’ branding integrated into player introductions, halftime shows, and digital displays.
• EuroCup Coverage: The partnership will be prominently featured in EuroCup broadcasts, where UNA Hotels’ logo will appear on player uniforms and court-side advertising.

Next Steps for Pallacanestro Reggiana

With the sponsorship secured, Pallacanestro Reggiana’s focus now shifts to finalizing its roster and tactical approach for the 2024-25 season. Key dates to watch include:

• July 15–31: Pre-season training camp in Italy, with scrimmages against European clubs.
• August 10: Deadline for Serie A roster finalization.
• October 5: Season opener vs. Basket Verona at PalaBigi (20:30 CET / 18:30 UTC).
• October 16: EuroCup group stage opener vs. MHP Riesen Ludwigsburg (20:30 CET / 18:30 UTC).

The club’s coaching staff, led by head coach Marco Ramondino, will use the offseason to refine systems tailored to the incoming roster. “Our goal is to build a team that can compete for European basketball while maintaining our identity,” Ramondino said in a recent press conference.