American Football at the Olympics: How the Sport Nearly Became a Permanent Event—and What’s Next for 2028
By Daniel Richardson
American football appeared at the 1904 St. Louis Olympics as a demonstration sport, but its Olympic future has since been marked by political disputes, rule changes, and a decades-long battle for inclusion. After being dropped from the program in 1936, the sport has made multiple attempts to return—most recently with a successful bid for the 2028 Los Angeles Games. Here’s the full history, the challenges ahead, and what it means for the sport’s global growth.
The First—and Only—Olympic Appearance: 1904 St. Louis
American football made its Olympic debut at the 1904 Summer Olympics in St. Louis, where it was included as a demonstration event—not a medal sport. The competition featured just three teams: the St. Louis University Billikens, the University of Missouri Tigers, and a team from the Chicago Maroons. The Billikens won the only match played, defeating Missouri 49–6 in front of a crowd of 3,000 at Francis Field.
This remains the only time American football has been played at the Olympics as an official or demonstration event. The International Olympic Committee (IOC) has since cited concerns over player safety, the sport’s amateurism rules, and the lack of global participation as reasons for excluding it. Yet, the 1904 inclusion reflects a time when football was still evolving—before the NFL’s rise and the sport’s professionalization in the early 20th century.
Why Was American Football Dropped? The IOC’s Key Concerns
The IOC has consistently pointed to three major obstacles for American football’s Olympic return:
- Safety risks: The IOC’s 2020 Agenda report highlighted concerns over concussions and long-term health impacts, particularly in a format requiring 11-player collisions.
- Global participation: Unlike soccer or rugby, American football has limited international reach outside the U.S. and Canada. The International Federation of American Football (IFAF) currently has 71 member nations, but only a handful compete at elite levels.
- Amateurism rules: The IOC has historically resisted professional athletes, though this barrier has softened with the inclusion of sports like basketball (NBA players) and rugby (World Rugby professionals).
Despite these challenges, the sport’s inclusion in the 2028 Los Angeles Olympics marks a turning point. The IOC’s decision to approve American football—alongside breaking and skateboarding—reflects a shift toward more inclusive, urban sports.
2028 Los Angeles: The Return and What’s at Stake
The 2028 American football tournament will feature eight teams, including the U.S., Canada, Mexico, and six additional nations selected through a qualification process. The competition is set to begin on July 28, 2028, with matches held at the SoFi Stadium in Inglewood, California.
Key details:
- Format: Single-elimination bracket with a third-place playoff.
- Rules: Modified to reduce game length (four 12-minute quarters) and emphasize safety, including stricter concussion protocols.
- Participation: Teams must field players under 23 years old, with limited exceptions for veterans.
The tournament’s inclusion is a major victory for the IFAF and USA Football, which have lobbied for years to expand the sport’s global footprint. However, critics argue the format may still struggle to attract top-tier talent, given the NFL’s dominance and the lack of a professional international league.
Global Expansion: How the Olympics Could Change American Football
If the 2028 tournament succeeds, it could accelerate American football’s growth in key regions:
- Europe: The European League of American Football (ELF) already has 16 teams, but Olympic exposure could draw more youth players. Germany, Austria, and Sweden are the strongest markets.
- Latin America: Mexico’s national team finished second in the 2023 IFAF World Championship, and Brazil’s growing grassroots scene could benefit from Olympic visibility.
- Asia-Pacific: Japan and Australia have shown promise, with Japan’s national team finishing fifth in the 2023 world championships.
But challenges remain: The NFL’s International Series has boosted interest in Europe and Mexico, but the Olympics would require a different approach—focusing on development rather than high-level competition.
What Happens Next? The Road to 2028 and Beyond
The IFAF and USA Football must address three critical areas to ensure the 2028 tournament’s success:
- Player development: The USA Football National Teams program is expanding, but more investment is needed in youth academies and coaching education.
- Rule adjustments: The IOC has demanded modifications to reduce injury risks. The IFAF is testing new safety protocols, including shorter games and stricter concussion management.
- Broadcast strategy: The Olympics will be a prime opportunity to showcase the sport globally. The NBC Sports deal for U.S. broadcasts could help, but international partners must be secured.
Looking beyond 2028: If the tournament draws strong viewership, the IFAF could push for American football to remain on the Olympic program permanently. The next major test will be the 2024 Paris Olympics, where breaking and skateboarding were added—but American football was not.
FAQ: Common Questions About American Football at the Olympics
Q: Will NFL players be allowed to compete in 2028?
A: No. The IOC’s amateurism rules for 2028 require participants to be under 23 (with limited exceptions for veterans). The NFL has not indicated interest in sending players, as the league’s focus remains on its domestic season.
Q: How will the 2028 tournament be structured?
A: Eight teams will compete in a single-elimination bracket. The top two teams from the 2023 IFAF World Championship (Mexico and Japan) are automatic qualifiers, while the remaining spots will be determined through regional tournaments.
Q: Could American football become a permanent Olympic sport?
A: It’s possible, but it depends on global growth. The IOC will evaluate participation numbers, TV ratings, and fan engagement after 2028. If the sport can demonstrate sustained interest beyond the U.S., future inclusion is more likely.
The 2028 Los Angeles Olympics will be the first test of American football’s Olympic viability in over a century. While the sport faces hurdles—from safety concerns to global participation—its inclusion signals a potential turning point. For fans, coaches, and governing bodies, the next four years will determine whether football’s Olympic dream becomes a reality or remains a fleeting chapter in history.
Follow the story:
- Official 2028 American Football Tournament Page
- International Federation of American Football (IFAF)
- USA Football National Teams
What do you think? Will American football’s Olympic return succeed? Share your thoughts in the comments.