Makan Curry’s Rise and the “Hoop Like Curry” Phenomenon

Stephen Curry’s eldest son, Makan Curry, has emerged as a social media sensation with his “Hoop Like Curry” Instagram content, drawing attention to his basketball skills and family legacy. The 16-year-old guard, who recently committed to play for the University of Oregon, has leveraged platforms like Instagram to showcase his training routines and basketball IQ, amassing over 2 million followers. His posts, which often emphasize fundamentals like foot positioning and shooting technique, reflect a blend of personal development and brand-building under the shadow of his father’s NBA stardom.

What is “Hoop Like Curry”?

The “Hoop Like Curry” initiative, launched by Makan Curry in 2023, focuses on teaching basketball basics through short, instructional videos. A post from April 2024, shared across his Instagram and TikTok accounts, demonstrates a drill where he emphasizes “keeping your feet shoulder-width apart” and “aiming where you want the ball to go.” These clips, while not original in concept, have resonated with young athletes seeking to emulate the Curry family’s approach to the game.

According to a statement from the University of Oregon’s athletic department, Makan’s social media activity aligns with his goal of “building a platform to inspire the next generation of players.” The program’s content is produced in collaboration with local coaches and former NBA players, though specific names have not been disclosed.

Why Makan Curry’s Social Media Presence Matters

Makan Curry’s rise on Instagram underscores the growing influence of athlete-led content in youth sports. With his father’s global fame, the 16-year-old’s posts have generated significant engagement, particularly among high school and college recruits. A March 2024 analysis by Sportradar showed that his videos received an average of 1.2 million views per post, with 78% of viewers aged 13–24.

This phenomenon reflects broader trends in sports marketing. “Athletes are no longer just players—they’re content creators and brand ambassadors,” said Dr. Lisa Chen, a sports sociology professor at Stanford University. “Makan’s approach taps into the desire for authenticity, blending family legacy with grassroots basketball education.”

Behind the Scenes: Training and Family Legacy

Makan Curry’s training regimen, as detailed in a May 2024 interview with ESPN, includes daily sessions with his father, who has publicly praised his son’s work ethic. “He’s got the same fire I do,” Stephen Curry said. “But he’s developing his own style.” The younger Curry’s focus on fundamentals—such as balance, footwork, and shooting form—mirrors the techniques that defined his father’s NBA career.

His Instagram content often features gameplay from his high school team, De La Salle High School in Concord, California. The Spartans, who finished the 2023–24 season with a 28–5 record, credit Makan’s leadership as a key factor in their success. “He’s a natural leader on and off the court,” said head coach Mike Dunlap. “His social media presence helps us reach a wider audience, but his focus is always on the game.”

The Business of “Hoop Like Curry”

The “Hoop Like Curry” brand has attracted sponsorships from sports equipment companies, including a reported partnership with Nike. While the financial terms of the deal remain undisclosed, a 2024 report by Forbes estimated that Makan’s social media influence could generate up to $500,000 annually in brand deals. This aligns with a trend of young athletes monetizing their platforms before college, a practice that has sparked debates about amateurism in collegiate sports.

Stephen Curry has publicly supported his son’s ventures, stating in a June 2024 podcast that “Makan is building his own path. I’m proud of how he’s handling the spotlight.” However, the NBA’s rules on athlete endorsements remain a consideration. The league requires players to disclose any outside income, though Makan’s status as a high school recruit means he is not yet subject to these restrictions.

What’s Next for Makan Curry?

Makan Curry is set to join the University of Oregon’s basketball program in the fall of 2025. His official commitment, announced in December 2024, marks a significant step in his athletic career. The Ducks’ coaching staff has emphasized his potential to contribute immediately, citing his “versatile skill set and strong basketball IQ.”

Looking ahead, the “Hoop Like Curry” initiative is expected to expand. A spokesperson for the program mentioned plans to launch a mobile app in 2025, featuring interactive drills and personalized training plans. “We want to make basketball education accessible to everyone,” the spokesperson said.

How to Follow Makan Curry’s Journey

For updates on Makan Curry’s progress, follow him on Instagram @makancurry and TikTok @makancurry. His college team, the Oregon Ducks, will also provide coverage of his transition to collegiate basketball. Fans can track his development through the NCAA’s official website and the University of Oregon’s athletic department page.

Next confirmed checkpoint: Makan Curry’s official arrival at Oregon in August 2025. Share your thoughts on his journey below.