Dallas Cowboys’ AT&T Stadium: The $1.3B NFL Temple & Its Hidden Role in the 2024 Season

Dallas Stadium to Host FIFA World Cup Matches: A New Chapter for the ‘Temple of the Cowboys’

AT&T Stadium, the $1.2 billion home of the Dallas Cowboys, is under consideration to host matches during the 2026 FIFA World Cup, according to multiple reports. The venue, which has long been a symbol of American football in Texas, is now poised to become a global stage for soccer, marking a significant shift in its legacy.

The stadium, located in Arlington, Texas, is already a landmark for its size and technological advancements. With a capacity of over 100,000, it is one of the largest stadiums in the United States. Its potential inclusion in the 2026 World Cup, co-hosted by the U.S., Canada, and Mexico, highlights its versatility and infrastructure. However, as of now, no official confirmation has been released by FIFA or the U.S. Soccer Federation.

Why This Matters: The 2026 World Cup and AT&T Stadium’s Role

The 2026 World Cup is expected to be the largest in history, with 48 teams competing. The selection of venues is a critical process, with FIFA evaluating stadiums based on capacity, facilities, and logistical support. AT&T Stadium’s inclusion would underscore its status as a premier sports venue, capable of hosting international events.

From Instagram — related to Soccer Federation, Toronto and Mexico City

According to a statement from the U.S. Soccer Federation, “AT&T Stadium is one of several venues being reviewed for the 2026 World Cup. We are committed to ensuring the tournament is held in venues that meet the highest standards for fans and teams.” The statement did not confirm the stadium’s participation but acknowledged its potential.

The stadium’s existing infrastructure, including its retractable roof and advanced audio-visual systems, makes it a strong candidate. However, FIFA requires venues to meet specific criteria, such as seating arrangements for international spectators and accessibility for media and officials. A FIFA spokesperson noted, “We are currently assessing all proposed venues, and AT&T Stadium is under review.”

What’s Next? The Road to 2026

FIFA is set to announce the final list of host venues by 2024. The 2026 World Cup will feature matches across 16 U.S. cities, with additional games in Toronto and Mexico City. AT&T Stadium’s inclusion would mean it joins other major U.S. venues like MetLife Stadium in New Jersey and SoFi Stadium in California.

What’s Next? The Road to 2026

For the Dallas Cowboys, the potential partnership with FIFA represents a unique opportunity. The team has previously hosted international matches, including a 2017 exhibition between the U.S. and Mexico. A Cowboys spokesperson said, “We are proud to be part of the conversation about the 2026 World Cup. If selected, we would work closely with FIFA to ensure a world-class experience for fans.”

Local officials in Arlington have also expressed enthusiasm. “AT&T Stadium has the infrastructure and capacity to host a World Cup match,” said Arlington Mayor Jeff Williams. “This would be a historic moment for our city and the region.”

The Economic and Cultural Impact

If selected, AT&T Stadium would bring significant economic benefits to Texas. A 2023 study by the University of Texas estimated that the 2026 World Cup could generate over $1 billion in revenue for host cities. For Arlington, hosting a World Cup match could boost tourism, create jobs, and enhance the city’s global profile.

AT&T Stadium matches announced ahead of 2026 FIFA World Cup

Culturally, the event could also foster greater interest in soccer in the U.S. Despite growing popularity, the sport remains secondary to football, basketball, and baseball. Hosting a World Cup match at AT&T Stadium could help bridge this gap, attracting new fans and increasing viewership.

However, challenges remain. The stadium’s current layout, designed for American football, may require modifications to meet FIFA standards. For example, the playing field’s dimensions and seating arrangements might need adjustments. A FIFA technical report from 2022 noted that “venues must ensure optimal conditions for both players and spectators, which may involve structural changes.”

Historical Context: From Cowboys’ Temple to World Cup Stage

AT&T Stadium, often referred to as the “Temple of the Cowboys,” has been a central part of Dallas’s sports culture since its opening in 2009. The venue has hosted numerous high-profile events, including Super Bowls and college football championships. Its transformation into a potential World Cup host would mark a new chapter in its history.

Historical Context: From Cowboys’ Temple to World Cup Stage

The stadium’s role in the 2026 World Cup also reflects broader trends in sports infrastructure. As global events like the World Cup and Olympics increasingly rely on multi-purpose

Editor-in-Chief

Editor-in-Chief

Daniel Richardson is the Editor-in-Chief of Archysport, where he leads the editorial team and oversees all published content across nine sport verticals. With over 15 years in sports journalism, Daniel has reported from the FIFA World Cup, the Olympic Games, NFL Super Bowls, NBA Finals, and Grand Slam tennis tournaments. He previously served as Senior Sports Editor at Reuters and holds a Master's degree in Journalism from Columbia University. Recognized by the Sports Journalists' Association for excellence in reporting, Daniel is a member of the International Sports Press Association (AIPS). His editorial philosophy centers on accuracy, depth, and fair coverage — ensuring every story published on Archysport meets the highest standards of sports journalism.

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