Joe Burrow’s Custom Ford Bronco Heads to Barrett-Jackson Charity Auction

Cincinnati Bengals Quarterback’s One-of-a-Kind Vehicle to Benefit His Foundation

Joe Burrow, the Cincinnati Bengals’ starting quarterback, has partnered with realTruck to create a custom Ford Bronco that will be auctioned at the Barrett-Jackson Columbus Auction, with 100% of the proceeds benefiting the Joe Burrow Foundation. The event, scheduled for June 25–27, 2026, in Columbus, Ohio, marks the latest effort by the NFL star to leverage his platform for charitable causes.

The Custom Bronco and Its Purpose

The custom Ford Bronco, designed in collaboration with realTruck, is a unique blend of performance and philanthropy. The vehicle will be showcased at Burrow’s charity golf invitational on May 29 and later auctioned at Barrett-Jackson, a renowned name in collector car sales. According to a press release from realTruck, “One hundred percent of the hammer price from the sale of the custom Bronco will benefit Burrow’s nonprofit organization, the Joe Burrow Foundation, supporting its mission to provide resources and support to the underprivileged and underserved.”

Barrett-Jackson, the auction house hosting the event, has waived all fees and commissions for charity vehicle auctions, ensuring that the full proceeds go directly to the foundation. This arrangement underscores the collaborative spirit of the initiative, which aims to combine automotive innovation with community impact.

Joe Burrow’s Philanthropic Efforts

Burrow, a two-time Super Bowl champion and 2020 NFL MVP, has consistently used his fame to support charitable causes. The Joe Burrow Foundation, established in 2019, focuses on improving the lives of children and families in need, with a particular emphasis on education, health, and community development. The foundation has funded initiatives such as the Joe Burrow Foundation Scholarship, which provides financial aid to students in his hometown of Athens, Ohio, and the Joe Burrow Foundation “Cincinnati Dream Team,” which supports local youth sports programs.

“Collaborating with the Joe Burrow Foundation on this custom vehicle build creates a unique platform to unite performance, purpose, and community,” said Lee Riser, vice president of marketing at realTruck. “Together, we’re leveraging creativity, innovation, and influence to inspire people, bring communities together, and generate support for a cause that creates change.”

The Role of Barrett-Jackson in Charitable Auctions

Barrett-Jackson, known for its high-profile car auctions, has a history of supporting charitable causes. By waiving fees for this event, the auction house ensures that the full value of the Bronco’s sale directly benefits the Joe Burrow Foundation. This aligns with Barrett-Jackson’s broader commitment to using its platform for social excellent, as seen in past partnerships with organizations focused on education, healthcare, and disaster relief.

The auction will take place at the Greater Columbus Convention Center, a venue that has hosted numerous high-profile events, including the annual Columbus Auto Show. Attendees can expect a vibrant atmosphere, with the custom Bronco serving as the centerpiece of the