Movistar Plus+ Launches Dedicated Basketball Package: A Budget-Friendly Win for Spanish Hoops Fans

For basketball enthusiasts in Spain, the cost of keeping up with every buzzer-beater and crossover has often felt like a luxury. Until now, accessing a comprehensive slate of domestic and international basketball required a commitment to broad, expensive sports bundles. That changed this week as Movistar Plus+ introduced a streamlined, basketball-only subscription package designed to strip away the filler and lower the barrier to entry.

The new Movistar Plus+ basketball package targets the “pure” basketball fan—those who don’t necessarily want to pay for Formula 1 or tennis but refuse to miss a single minute of the NBA or EuroLeague. By decoupling basketball from the wider sports offerings, the provider is offering a significantly more accessible price point that could shift how fans consume the sport in the region.

The Bottom Line: 10 Euros for Full Court Access

The most striking aspect of the new offering is the pricing. Movistar Plus+ has priced the dedicated basketball pack at 10 euros per month. To put that into perspective, the previous path to viewing this content was through the “Deportes Total” (Total Sports) pack, which carries a monthly price tag of 29 euros.

For the average consumer, this represents a monthly saving of 19 euros, totaling 228 euros in annual savings. In an era where streaming fragmentation has forced fans to juggle multiple subscriptions to follow a single team, a single-digit monthly fee for a comprehensive sport-specific package is a rare move toward consumer-friendly pricing.

Crucially, the package comes with no permanence contract, allowing fans to subscribe for the duration of a season or a specific playoff run without being locked into a long-term commitment. This flexibility is a key detail for fans who may only be interested in the high-stakes atmosphere of the postseason.

What’s Included: From the NBA to FIBA

The value of the package isn’t just in the price, but in the breadth of the coverage. Movistar Plus+ has leveraged its existing partnership with DAZN to ensure that the “Baloncesto” pack remains a one-stop shop for the world’s premier leagues.

Subscribers will have access to the following competitions:

• The NBA: Full coverage of the premier North American league, including the regular season and the NBA Finals.
• EuroLeague: Exclusive access to the top-tier European competition.
• Liga Endesa (ACB): The complete Spanish domestic league, including the high-intensity matchups of the Copa del Rey and the Supercopa Endesa.
• FIBA Tournaments: A critical new addition to the fold.

The inclusion of FIBA tournaments is the strategic catalyst for this new package. Movistar Plus+ recently acquired the exclusive pay-TV rights for FIBA competitions, and rather than simply folding them into the existing expensive sports bundle, they used the acquisition as a springboard to create this specialized tier.

Understanding the DAZN Connection

For those unfamiliar with the Spanish broadcasting landscape, it is helpful to understand that Movistar often acts as the primary gateway for other streaming services. The basketball content provided via DAZN—specifically the NBA, EuroLeague, and ACB—is integrated directly into the Movistar Plus+ experience. This means fans don’t have to switch apps or manage separate logins to move from a Spanish league game to an NBA matchup; the integration happens within the Movistar ecosystem.

Strategic Shift: Why Move Away from the ‘Total Sports’ Model?

For years, the industry standard has been the “mega-bundle.” The logic was simple: give the customer everything, and they will stay subscribed. However, as my experience reporting from the NBA Finals and the Olympic Games has shown, sports fandom is becoming increasingly specialized. A fan of the EuroLeague may have zero interest in the NFL or MotoGP.

By offering a 10-euro entry point, Movistar is effectively casting a wider net. They are attracting the casual fan who was previously priced out by the 29-euro “Deportes Total” fee, while simultaneously providing a loyalty reward for existing Movistar customers who want to optimize their monthly spend.

This move acknowledges a growing trend in global sports media: the “unbundling” of content. We are seeing a shift where platforms are realizing that niche, high-intent audiences are more valuable than a broad, disinterested one. For the Spanish market, where basketball maintains a fierce and dedicated following, this is a logical evolution.

Comparison: Baloncesto Pack vs. Deportes Total

To clarify the difference for those deciding between the two, here is a breakdown of the value proposition:

The Global Context of Basketball Rights

The battle for basketball rights is intensifying globally. With the EuroLeague expanding its commercial reach and the NBA continuing its aggressive push into international markets, the way fans pay for these games is evolving. In the U.S., we’ve seen a similar shift toward league-specific passes (like NBA League Pass), but those often lack the local domestic league integration that this Movistar package provides.

By combining the NBA, the EuroLeague, and the ACB into one budget-friendly package, Movistar is creating a “basketball sanctuary” for the viewer. This is particularly important for Spanish fans who follow the trajectory of their national team players moving between the ACB and the NBA.

How to Access the New Package

The package is available specifically for Movistar customers. Those already subscribed to the “Deportes Total” pack who find they aren’t utilizing the other sports offerings can downgrade to the basketball-specific tier to realize the 19-euro monthly saving.

Because there is no permanence requirement, the risk for the consumer is minimal. The subscription can be managed through the standard Movistar Plus+ account settings or via their customer service channels.

Editor’s Note: For readers outside of Spain, this move serves as a blueprint for how other regional broadcasters might handle the “bundle fatigue” currently affecting sports fans worldwide. When the cost of entry becomes a barrier to viewership, the specialized pack is often the most effective solution.

What’s Next for Basketball Broadcasting?

The introduction of the FIBA rights is just the beginning of the current cycle. As we move closer to major international windows and the continued growth of the FIBA ecosystem, the demand for centralized, affordable access will only grow. The real test for Movistar will be whether this specialized model encourages them to create similar “micro-packs” for other sports in the future.

For now, the basketball community in Spain has a clear winner. The ability to track the journey from the Liga Endesa to the NBA Finals for the price of a couple of movie tickets per month is a significant victory for accessibility in sports journalism and consumption.

Next Checkpoint: Keep an eye on the upcoming FIBA tournament schedule and the progression of the Liga Endesa playoffs to see how this new distribution model handles peak viewership loads.

Do you think more sports should move toward specialized, low-cost packs instead of massive bundles? Let us know in the comments below.