Belgian Football Returns to Proximus: DAZN Partnership Secures Jupiler Pro League Access

The long-standing uncertainty surrounding Belgian football broadcasting on the Proximus network has finally reached a resolution. In a move that provides immediate relief to domestic soccer fans, Proximus has announced a significant distribution agreement with the global sports streaming giant DAZN, ensuring the return of the Jupiler Pro League to its platform.

The deal, announced on May 13, 2026, marks a pivotal moment for the Belgian telecommunications provider, which had previously been sidelined from the domestic top-flight action. By partnering with DAZN, Proximus is set to restore comprehensive coverage of the Jupiler Pro League, following the precedent set by rival firm Telenet.

Immediate Relief: Champions’ Play-offs Access This Weekend

While the full-scale relaunch of the football package is slated for the upcoming season, Proximus is not making its customers wait until August to see action on the pitch. In a strategic move to satisfy supporters during the current campaign, the company is offering immediate access to a selection of high-stakes matches.

Starting this weekend, all Pickx customers will be able to watch two matches from each matchday of the ongoing Champions’ Play-offs at no additional cost. This decision serves as a bridge for fans navigating the transition period between the current season and the full integration of DAZN content into the Proximus ecosystem.

The Roadmap for the 2026/27 Season

The comprehensive rollout of the new sporting offering is scheduled to coincide with the start of the new Jupiler Pro League season on August 7, 2026. Under the terms of the agreement, Proximus and Scarlet customers who hold either a “Pickx Sports” or “All-in” subscription will regain full access to DAZN’s extensive football portfolio.

The broadcasting structure is designed to cater to both traditional television viewers and modern streamers. The service will be delivered via four dedicated linear channels:

• Two channels specifically dedicated to Belgian football coverage.
• Two channels featuring international premium sports competitions.

To ensure inclusivity across Belgium’s linguistic landscape, all linear broadcasts will be available in both Dutch and French. For content that falls outside the scope of the linear channel lineup, Pickx Sports customers will have access to the full DAZN app, which will be integrated directly into the Pickx Sports package throughout the upcoming season.

Official Proximus announcement regarding the DAZN agreement

Bridging the Digital Divide: The Importance of Linear TV

The negotiation process for these broadcasting rights was reportedly intensive, lasting much of the current season. Throughout the discussions, Proximus emphasized a commitment to maintaining accessibility for a diverse range of fans. A key driver in the deal was the insistence on keeping football available via traditional linear television channels, rather than moving exclusively to a digital-only streaming model.

Jim Casteele, Chief Consumer Market & AI Officer at Proximus, highlighted this necessity, noting the importance of catering to all demographics of the fan base. “It was important to be able to broadcast the Jupiler Pro League via linear television channels, as not everyone is familiar with the latest digital streaming technologies,” Casteele stated.

This approach suggests that Proximus viewed the “digital-only” trend with caution, recognizing that a significant portion of the football-watching public still relies on the stability and simplicity of traditional television to follow their favorite teams.

Subscription Details and Pricing Structure

For fans looking to secure their access, the agreement clarifies which packages will include the new content. Both Proximus and Scarlet customers are eligible, provided they subscribe to the Pickx Sports or All-in tiers.

As the company prepares for the full relaunch in August, it has implemented a reduced pricing strategy to maintain value for its current subscribers. The current rates are as follows:

• Pickx Sports: €14.99 per month
• All-in Package: €38.99 per month

These rates will remain in effect until the updated sports offering is fully launched for the new season.

A Growing Network: Proximus’s Business Context

The announcement of the DAZN deal arrives alongside Proximus’s first-quarter 2026 financial results, which paint a picture of a company aggressively expanding its infrastructure. The broadcaster’s move to reclaim football rights comes at a time of significant growth in its fiber-optic footprint.

According to reports from CSI Magazine, Proximus expanded its fiber footprint to 2.67 million homes and businesses by the end of March 2026. The company also saw its active residential and business fiber lines rise to 776,000, adding 45,000 new lines during the quarter alone. Residential convergent offers saw a year-on-year increase of 14,000 customers, reaching a total of 1.23 million.

This infrastructure growth provides a robust foundation for the high-bandwidth demands of live sports streaming, particularly as Proximus integrates the DAZN app more deeply into its Pickx platform.

Key Takeaways for Fans

• Immediate Access: Two Champions’ Play-off matches per matchday are available to all Pickx customers starting this weekend at no extra cost.
• Full Season Launch: Comprehensive Jupiler Pro League coverage begins on August 7, 2026.
• Subscription Requirements: Access is granted to Pickx Sports and All-in subscribers (including Scarlet customers).
• Viewing Options: Content will be available via four linear channels (Dutch and French) and the integrated DAZN app.
• Pricing: Interim pricing is set at €14.99/month for Pickx Sports and €38.99/month for All-in.

The resolution of this broadcasting saga ensures that the Jupiler Pro League remains a central pillar of the Belgian sports media landscape, with Proximus once again playing a leading role in bringing the game to the people.

Next Checkpoint: Watch for the first selection of free Champions’ Play-off matches beginning this weekend. The full integration of the DAZN app into Pickx Sports is expected to roll out progressively throughout the summer leading up to the August 7 kickoff.

What do you think about the move to include both linear channels and streaming? Let us know in the comments below.