The Unlikely Fusion of Football and Illustration

Kounovský’s journey began not in the studio, but in the stands. A lifelong football fan, he found himself sketching matches during live broadcasts—a habit that evolved into a full-fledged career. Today, he’s best known for his work on TikiTaka, a popular Czech football podcast where he draws real-time illustrations of discussions, players, and even tactical breakdowns. The result? A dynamic visual narrative that enhances the listening experience, turning audio into a multisensory event.

“Football and drawing have always gone hand in hand for me,” Kounovský told Press Klub. “When I started illustrating during matches, I realized how much more engaging it could be to see the game unfold not just through commentary, but through art.” His sketches, often shared live on social media, have amassed a dedicated following, proving that football’s appeal isn’t limited to the pitch.

Why Live Illustration Matters in Football Media

In an era dominated by algorithm-driven content and fleeting trends, Kounovský’s approach stands out. His illustrations don’t just accompany discussions—they elevate them. By capturing key moments, player reactions, and tactical nuances in real time, he gives fans a deeper connection to the game. This method has gained traction beyond TikiTaka, with other broadcasters and podcasts exploring similar hybrid formats.

“The beauty of live illustration is that it’s immediate,” says Kounovský. “You’re not just hearing about football—you’re seeing it in a way that’s personal and unique.” His work has even caught the eye of football clubs and brands, who see the potential in merging art with sports marketing.

Behind the Scenes: How Kounovský Brings Football to Life

Kounovský’s process is as dynamic as the sport itself. During live podcasts, he sketches directly from the commentary, adapting his style to match the energy of the discussion. Whether it’s a last-minute goal or a controversial referee decision, his illustrations become a visual diary of the match.

One of his most memorable projects was illustrating the TikiTaka team’s coverage of the 2025/26 Serie A season. His sketches of AC Milan’s home kit reveal and the club’s tactical shifts under Stefano Pioli became viral sensations, blending football fandom with artistic expression.

“Football is a universal language, and art is another. When you combine them, you create something that transcends both.”

The Future of Football and Art

Kounovský’s success raises an important question: Can football media evolve beyond traditional formats? His work suggests that the answer is yes. By integrating live illustration into broadcasts and podcasts, football content becomes more immersive, engaging, and shareable.

As digital platforms continue to reshape how we consume sports, artists like Kounovský are leading the charge. His ability to capture the essence of football in real time offers a blueprint for how other creators can innovate in the space. Whether through social media, streaming, or traditional media, the fusion of art and sports is only beginning to unfold.

How to Follow Milan Kounovský’s Work

For fans eager to see where football and art intersect next, Kounovský’s TikiTaka podcast remains the best place to start. His illustrations are regularly shared on the show’s official page, and his social media accounts (@MilanKounovsky on Instagram and Twitter) offer a behind-the-scenes look at his creative process.

If you’re inspired to try live illustration yourself, Kounovský recommends starting small—sketching key moments from matches or podcasts and sharing them with fellow fans. The tools? Just a pencil, paper, and a passion for the game.