Tennis Forêt Brings Lifestyle Edge to Hyundai Department Store in Apgujeong
The intersection of high-end fashion and racket sports continues to evolve in Seoul, as renowned celebrity tennis coach Cho Min-jung prepares to launch a new pop-up store for her lifestyle brand, Tennis Forêt. The event is scheduled to take place at the Hyundai Department Store Apgujeong Main Branch, running from May 29 through June 4, 2026.
For enthusiasts of the sport, the pop-up represents more than just a retail opportunity; it highlights the growing influence of professional coaching figures in the lifestyle and apparel space. Tennis Forêt, a brand centered on the concept of “healing and green” aesthetics—symbolized by the forest—has carved out a niche by focusing on functional, movement-oriented designs for active players.
Bridging Professional Coaching and Retail
The brand is the brainchild of Cho Min-jung, a prominent figure in the Korean tennis community. Known widely as a “celebrity tennis coach,” Cho has spent years bridging the gap between professional-grade instruction and public accessibility. She was among the first creators in South Korea to launch a dedicated tennis-focused YouTube channel, effectively acting as a catalyst for the sport’s recent surge in popularity among urban populations.
Cho’s influence extends beyond the baseline. She has been credited with pioneering indoor screen tennis lesson programs, a technological advancement that has allowed players to refine their technique regardless of Seoul’s volatile weather conditions. Most recently, she has been at the forefront of the pickleball movement, having opened one of the first dedicated courts for the sport in the region to help foster its growing grassroots community.
What to Expect at the Apgujeong Pop-Up
The upcoming residency at the Hyundai Department Store Apgujeong Main Branch serves as a showcase for both established favorites and new additions to the Tennis Forêt lineup. According to event organizers, the store will feature the brand’s signature tennis bags—which have developed a dedicated following—alongside a fresh collection of apparel designed for both the court and casual wear.
Visitors to the pop-up can expect the following highlights:
- Lucky Draw Events: The store will host giveaways for customers, offering a chance to win items from the new collection.
- Pickleball Engagement: In a nod to the sport’s rapid growth, the brand will distribute coupons for free pickleball trial sessions, allowing newcomers to test the sport under professional guidance.
- Curated Collections: A full range of the brand’s movement-focused apparel will be available for on-site fitting and purchase.
The Rise of Racket Sports Lifestyle
The decision to host this pop-up at a premier venue like the Hyundai Department Store reflects the broader trend of “athleisure” blending seamlessly with specialized sports performance. While tennis remains the primary inspiration for the brand’s design philosophy, the inclusion of pickleball programming signals a strategic shift to capture a wider audience of racket sports enthusiasts.
For those interested in the evolution of tennis as a lifestyle, this event offers a rare look at how professional pedagogy influences product development. By integrating the technical expertise of a seasoned coach with the aesthetic demands of modern consumers, Cho Min-jung is positioning Tennis Forêt as a standard-bearer for the next generation of court-inspired fashion.
Event Details at a Glance
The pop-up store will operate daily from May 29 to June 4, 2026. Given its location in the heart of Apgujeong, the venue is expected to draw a significant crowd of both dedicated tennis players and those interested in the latest trends in functional sports gear.
Archysport will continue to monitor the intersection of sports technology and lifestyle branding. For more updates on the evolving landscape of professional tennis coaching and industry trends, stay tuned to our ongoing coverage.
