Stuttgart, Germany – Advertising agency Preuss und Preuss has announced the promotion of Steffen Rollbühler to the position of Creative Director, effective immediately. The move signals a strategic shift for the agency, known for its award-winning campaigns for Mercedes-Benz and other prominent clients.
Rollbühler has been with Preuss und Preuss since November 2020, previously holding the role of Senior Copywriter at The&Partnership. His career began at the advertising agency Panama. During his time at Preuss und Preuss, he has contributed to a significant number of international and award-winning campaigns, particularly for Mercedes-Benz, according to the agency.
The agency’s co-creative directors, Maximilian Stengl and Michael Preuss, explained the decision, stating, “Steffen Rollbühler has been doing outstanding operate as a creative at Mercedes-Benz Vans for years; we want to recognize that, but also create space for him to utilize his skills and leadership qualities to further develop the agency.” This suggests a broader vision for Rollbühler’s role, extending beyond client work to encompass agency-wide growth.
In his modern position, Rollbühler will not only continue to lead creative development for Mercedes-Benz but will also focus on securing new business and strengthening the connection between art and communication through the agency’s own gallery, Better Go South. He will collaborate on this initiative with Creative Director Simona Miladinovic, who joined Preuss und Preuss from Liganova in August 2025.
Preuss und Preuss was founded in Berlin in 2010 by Nina and Michael Preuss. The agency expanded with a Stuttgart location in 2018, which now serves as its headquarters. This expansion coincided with winning the creative lead account for Mercedes-Benz Vans, a partnership that has garnered the agency two “Agency of the Year” awards at the Autovision Awards for their work with the brand. Most recently, Preuss und Preuss executed a global campaign for Mercedes-Benz Vans featuring Roger Federer.
The agency’s commitment to creativity extends beyond traditional advertising. In 2022, Preuss und Preuss established Better Go South, a gallery and art consultancy specializing in contemporary art. Since its inception, Better Go South has hosted over 30 exhibitions across cities including Berlin, Stuttgart, Basel, Zurich, and Madrid. This demonstrates a deliberate effort to integrate artistic expression into the agency’s core identity.
Further highlighting the agency’s influence within the creative industry, co-founder Michael Preuss has recently taken on the role of Co-Leader of the Spotlight Festival for Moving Image, beginning this year. This position underscores Preuss und Preuss’s dedication to innovation and thought leadership in the field of visual storytelling.
The appointment of Rollbühler comes at a time of continued growth and recognition for Preuss und Preuss. The agency’s success with Mercedes-Benz, coupled with its expansion into the art world, positions it as a dynamic and forward-thinking force in the advertising landscape. For those following the evolution of creative agencies and their impact on global brands, this leadership change is a significant development.
Rollbühler’s experience, particularly his work on the Mercedes-Benz Vans account, suggests a strong understanding of the automotive market and the evolving needs of a major international client. His expanded role will be crucial as Preuss und Preuss seeks to build on its existing successes and explore new opportunities.
The agency’s focus on blending art and communication, spearheaded by Rollbühler and Miladinovic, is a noteworthy trend in the advertising industry. Many agencies are now recognizing the value of incorporating artistic perspectives to create more engaging and impactful campaigns. This approach could potentially differentiate Preuss und Preuss from its competitors and attract new clients.
Looking ahead, Preuss und Preuss will likely continue to prioritize its relationship with Mercedes-Benz while also pursuing new business opportunities. The agency’s leadership team appears confident in Rollbühler’s ability to drive growth and innovation, and his appointment signals a commitment to maintaining the agency’s position as a leading creative force.
The next major event for Preuss und Preuss will be the continued rollout of campaigns developed under Rollbühler’s leadership, and the ongoing exhibitions at Better Go South. Fans of the agency’s work and those interested in the intersection of advertising and art will want to stay tuned for further developments.
