Marseille Mayor Benoît Payan did not hold back when asked about Olympique de Marseille’s new logo, unveiled in early April 2026, calling it “horrible” and declaring it a mistake that needs to be fixed.
Speaking to BFM Marseille Provence in an interview aired on April 23, 2026, Payan used strong language to express his disapproval of the club’s updated visual identity. “It’s horrible,” he said. “I’ve seen logos before, but logos this ugly? Never.”
The mayor went further, suggesting the design bears an uncomfortable resemblance to another well-known brand. “You realize Volkswagen flipped its logo to mock us, saying: actually, the OM logo is the Volkswagen logo… Well, there you have it,” Payan remarked, referencing claims circulating online that the new OM insignia resembled the automaker’s emblem when rotated.
Payan, who was re-elected mayor in 2026 after first taking office in December 2020, insisted the logo does not truly represent Olympique de Marseille. “I think it’s a mistake. I think it needs to be repaired,” he stated. “Some tell me we’ll get used to it. Yes, we get used to everything. But me? It doesn’t please me.”
His comments add to growing criticism from OM supporters who have voiced dissatisfaction with the redesign since its debut. The club, currently sixth in Ligue 1 as of late April 2026, has faced scrutiny both on and off the pitch amid a challenging season.
The backlash comes at a difficult time for the Phocéens, who are navigating a period of sporting uncertainty that could impact their final standings. Payan’s intervention marks an unusual moment of direct civic involvement in the club’s branding affairs, highlighting the deep connection between the city and its football team.
As of now, Olympique de Marseille has not publicly responded to the mayor’s remarks or indicated any plans to revisit the logo design. The club unveiled the new identity in early April 2026 as part of a broader refresh effort.
For continued coverage of Olympique de Marseille news, fan reactions, and developments surrounding the logo controversy, stay tuned to trusted sports sources.
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