LA Rams Release ‘Friday’ Inspired Video Ahead of NFL Draft

The Los Angeles Rams unveiled a new draft campaign video Thursday featuring O’Shea Jackson Jr. And Destin Tucker, the sons of Ice Cube and Chris Tucker, reimagining the classic 1995 comedy “Friday.” The video, titled “Thursday,” dropped today ahead of the NFL Draft next week on all Rams digital and social platforms.

O’Shea Jackson Jr. And Destin Tucker headline the reimagined take, starring alongside Terry Crews, YG, Kevin Dotson, Jared Verse, Byron Young and Big Boy as part of the team’s newest installment of its draft campaign. The project celebrates the cultural impact of the original film in communities where Rams fans live.

Friday, directed by F. Gary Gray from a script by Ice Cube and DJ Pooh, came out in 1995 from New Line Cinema. It starred Ice Cube as Craig and Chris Tucker as Smokey, two friends who must approach up with $200 they owe a local bully or there won’t be a Saturday.

Agency partners at TBWA\Chiat\Day Los Angeles worked with the Rams to develop the reimagined version for the draft, one that “celebrates the cultural impact” of Friday in the communities where Rams fans live. They even filmed at the original Friday house located in the West Athens neighborhood southeast of SoFi Stadium headquarters in Inglewood.

Thursday is designed to focus on the anticipation and excitement of the draft and who could eventually land on the Rams. “This project is a celebration of Los Angeles — the city we call home — and its culture, creativity and global influence,” said Rams chief marketing officer Kathryn Kai-ling Frederick. “Friday is more than a movie; it’s a cultural touchstone. By reimagining it through Thursday, tying it to the draft, and connecting it to real fan experiences across the city, we’re creating something that truly represents LA.”

The video is part of a slew of fan-facing draft activities the Rams have rolled out ahead of next week’s NFL Draft. It dropped today on all Rams digital and social platforms as part of the team’s ongoing effort to engage with fans through culturally relevant content.

For continued updates on the Rams’ draft preparations and other team news, follow along as the organization continues to roll out content in the days leading up to the NFL Draft.