The Kansas City Chiefs have announced a new partnership with Three Sixty Vodka, marking the franchise’s first international alcohol partnership and a significant step in expanding the Chiefs Kingdom in Germany.
The partnership was revealed on April 22, 2026, and includes limited-edition bottles featuring the official Kansas City Chiefs logo to celebrate the brand’s 60th anniversary. This initiative aims to increase the Chiefs’ visibility in German retail and connect fans of both brands locally.
As part of the collaboration, Three Sixty Vodka will implement an activation at the Chiefs House in Munich surrounding the NFL Germany Game 2026, creating an immersive gathering point for fans during one of the key events on the international NFL calendar.
The partnership also features a sweepstakes offering fans in Germany the chance to win tickets to the NFL Regular-Season Game 2026 in Germany, as well as tickets to Chiefs games in the USA, including travel to Kansas City, a visit to GEHA Field at Arrowhead Stadium, and an immersive Chiefs Kingdom experience.
Additional prizes in the sweepstakes include official Chiefs merchandise to further engage international fans with the franchise.
Kellen Begnoche, Vice President of Partnership Strategy for the Chiefs, stated that this partnership represents a meaningful next step in expanding the Chiefs Kingdom in Germany.
The NFL has previously announced that the Detroit Lions will participate in the 2026 NFL Munich game, presented by DKB, as part of the league’s international games initiative.
The 2026 NFL season is scheduled to start on September 9, 2026, and conclude with Super Bowl LXI on February 14, 2027, at SoFi Stadium in Inglewood, California.
For more updates on the Chiefs’ activities in Germany and the upcoming NFL Germany Game 2026, fans are encouraged to follow official team announcements.
Share your thoughts on this partnership in the comments below and stay tuned for more developments.
