BEIJING — The China Open officially unveiled its long-term development strategy on April 17, 2026, declaring its ambition to become a world-top tennis tournament. The announcement was made during a press conference in Beijing, where tournament officials outlined a comprehensive “five-high” strategic framework designed to elevate the event’s global standing.
Li Xuhua, general manager of China Open Co., Ltd., presented the strategic roadmap that will guide the tournament’s development over the coming years. The “five-high” approach focuses on achieving excellence across five key dimensions: high-level competition, high-standard service, high-satisfaction experience, high-tech empowerment, and high-value contribution.
The first pillar emphasizes maintaining high-level competition by continuously attracting top-ranked male and female players from around the world. Tournament organizers aim to ensure match quality remains exceptional by securing participation from athletes consistently ranked among the world’s elite.
Under the second pillar of high-standard service, the China Open will use player feedback as the benchmark for improving tournament operations, and hospitality. Officials stated they will systematically enhance service quality based on direct input from competing athletes to create an optimal environment for player performance and comfort.
The third pillar focuses on delivering a high-satisfaction experience for spectators. By making audience satisfaction the guiding principle, the tournament plans to diversify on-site leisure and entertainment offerings beyond the matches themselves. This approach aims to create a more engaging atmosphere that appeals to both dedicated tennis fans and casual visitors.
For high-tech empowerment, the China Open aspires to become a benchmark for technological innovation in tennis across Asia and potentially worldwide. Tournament officials indicated they will prioritize adopting cutting-edge technologies that enhance various aspects of the event, from player performance analysis to fan engagement systems.
The final pillar of high-value contribution targets sustained growth in both economic and social benefits. To achieve this, the strategy includes expanding media rights partnerships, developing membership programs, integrating sports with culture and tourism, and creating merchandise opportunities. The tournament commits to promoting tennis participation at the grassroots level through youth development programs and community engagement initiatives.
Li Xuhua revealed that the China Open will intensify efforts to collaborate with surrounding businesses and deepen its economic impact on Beijing. He noted that related plans are currently being refined and will be officially announced in the near future, promising these initiatives will bring greater appeal and influence to the tournament.
The strategy launch event also featured the opening ceremony for the 20th edition of the China Open’s thematic collection activity titled “My Exclusive China Open Memory.” This fan engagement initiative invites spectators to share their personal experiences and memories associated with the tournament over its two-decade history.
As one of Asia’s premier tennis events, the China Open has traditionally served as a key stop on both the ATP and WTA tours, typically held in Beijing during the autumn season. The tournament’s strategic announcement comes at a time when Asian tennis events are increasingly seeking to elevate their global profile and attract deeper fields of top-tier players.
Moving forward, the China Open will focus on implementing the various components of its five-high strategy while monitoring progress toward its stated goal of becoming recognized among the world’s elite tennis competitions. Tournament officials indicated they will provide updates on specific initiatives as they move from planning to execution phases.
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