Sevilla, Spain – Sergio Ramos, the veteran Spanish defender, is simultaneously navigating complex negotiations to acquire his boyhood club, Sevilla FC, and embarking on a new entrepreneurial venture in the fashion industry. The potential takeover, spearheaded alongside investment group Five Eleven Capital, is progressing, though challenges remain, while Ramos has also announced his stake in and design contributions to a new clothing brand, ‘ONE New York.’
The pursuit of Sevilla FC ownership began earlier this year, with an initial offer reportedly reaching €450 million, as reported by Mundo Deportivo. An exclusivity period is currently underway, allowing Five Eleven Capital to conduct due diligence on the club’s finances. This process is crucial, as Sevilla reportedly carries accumulated losses of €155 million over the past three seasons – €19 million in 2022-23, €82 million in 2023-24, and €54 million in 2024-25 – adding complexity to the deal. The offer includes the acquisition of approximately 65% of the club’s shares, with a potential additional €80 million earmarked for a necessary capital increase.
However, the financial aspects of the deal are proving to be a sticking point. According to El Gold Digital, Martin Ink, CEO of Five Eleven Capital, has acknowledged the need to seek additional partners to fully finance the acquisition. Current Sevilla shareholders are reportedly skeptical, viewing the operation as “mucho humo y poco dinero” – a lot of smoke and little money. The due diligence process, now entering its final week, has reportedly revealed that the investment group does not currently have the full funds required to complete the purchase.
The timeline for completion is also uncertain. While Ramos and Five Eleven Capital are continuing to work towards a deal, sources indicate that a final resolution is not expected before June. This extended timeframe reflects the complexities of the financial negotiations and the thoroughness of the due diligence process. The situation is further complicated by the current shareholders’ firm stance on not accepting reduced offers for their shares.
Amidst the ongoing negotiations for Sevilla FC, Ramos has unveiled his latest business venture: a significant investment in and creative role with ‘ONE New York,’ a premium clothing brand. The former Real Madrid captain announced his involvement on social media, describing the launch as a “very special and emotional moment.”
Ramos isn’t merely a financial backer. he has actively participated in the design process, contributing to a selection of exclusive pieces for the brand’s debut collection, “Greatest in Mind.” The collection, manufactured in Italy and Portugal, features limited-edition items including a university jacket (€349), a vegan leather t-shirt (€349), and a black ‘Pilar’ sweatshirt – a nod to his wife (€149). Ramos emphasized his commitment to ethical production, stating that the brand will utilize only vegan leather and organic or recycled cotton, and that he will be actively involved in the production process.
“Perhaps you’ve seen the news. What we have is a very special and emotional moment for me: to introduce a premium clothing brand to the world. I present to you ONE New York,” Ramos stated, according to reports. He further explained that the collection represents “a selection of very limited garments, as if they were unique works of art,” reflecting values of mindset, uniqueness, and attention to detail that defined his career.
This foray into fashion represents a diversification of Ramos’s business interests. He has previously been linked to Five Eleven Capital, a football holding company, alongside CEO Martín Ink and sporting director Antonio Cordón, as noted by beIN SPORTS. The move underscores Ramos’s ambition beyond the pitch, even as he continues to explore options regarding his playing future.
The dual pursuit of club ownership and a fashion career highlights Ramos’s multifaceted approach to his post-playing career. Whether he will ultimately succeed in acquiring Sevilla FC remains to be seen, but his entrepreneurial spirit is clearly on display. The next few months will be critical as the due diligence process concludes and negotiations with Sevilla’s shareholders reach a decisive stage. Fans of the Andalusian club will be watching closely, hoping to see one of their most celebrated sons return to the Sánchez-Pizjuán as its owner.
The situation with Sevilla FC is particularly poignant given the club’s current position in LaLiga. As of February 3, 2026, Sevilla was 14th in the league standings, just two points above the relegation zone, according to beIN SPORTS. A successful takeover could provide the financial stability needed to address the club’s on-field struggles and restore it to its former glory.
The coming weeks will be crucial for both ventures. The completion of the Sevilla FC due diligence is expected to provide clarity on the feasibility of the takeover, while the launch of ‘ONE New York’ will test Ramos’s ability to translate his personal brand into a successful fashion enterprise.
What’s Next: The next key date is the completion of the due diligence process for the Sevilla FC takeover, expected in late March. Further updates on both the acquisition and the ‘ONE New York’ collection will be available on Ramos’s social media channels and through official club announcements.
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