New Global Basketball League, Project B, Targets NBA Players

By Archysport Staff

March 25, 2026

A new global basketball league, Project B, is setting its sights on attracting NBA players, according to reports from The Athletic. The venture aims to create a competitive platform that extends beyond the traditional NBA season and offers unique opportunities for both established stars and emerging talent.

The league boasts significant backing, with LeBron James’ longtime friend and business partner, Maverick Carter, serving as a key member of the board and an advisor. Miško Ražnatović, the agent for Nikola Jokic and numerous other European players, is also involved in the project, signaling a broad reach within the international basketball community.

Project B has already secured contracts with many of the world’s top female basketball players. Grady Burnett, a founding partner, stated the league intends to “extend the careers of proven players” when it launches this fall. This initial focus on the women’s game appears to be a strategic move to establish a strong foundation and demonstrate a viable business model before pursuing NBA talent.

The league’s approach involves a dual strategy: signing young players from outside the NBA for a developmental program and simultaneously targeting established players from both the NBA and European leagues. This multifaceted recruitment plan aims to build a league with a diverse range of skill sets and experience levels.

Having successfully attracted female stars with lucrative contracts and equity stakes in the league, Project B plans to employ a similar strategy to entice top-tier male players. Offering financial incentives and ownership opportunities could prove to be a compelling proposition for players seeking greater control over their careers and financial futures.

With the league scheduled to run from November to April, players would face a choice between competing in Project B and the NBA. This potential conflict presents a significant hurdle, but the league believes the unique opportunities it offers – including financial rewards and equity – will be enough to attract interest.

According to Burnett, league management has not yet engaged in discussions with LeBron James regarding the possibility of him spending the remainder of his career with Project B. No contracts have been signed or offers made to any players at this time, and further announcements are expected in the coming summer months.

The emergence of Project B adds another layer of complexity to the global basketball landscape. Whereas the NBA remains the premier league, this new venture could provide an alternative for players seeking different opportunities or a change of scenery. The league’s success will depend on its ability to attract top talent, secure media rights, and build a loyal fan base.

The timing of this announcement is particularly noteworthy, coming at a time when the NBA is facing increased competition from overseas leagues and the growing popularity of international basketball. Project B’s focus on both male and female players, coupled with its innovative ownership model, could position it as a disruptive force in the industry.

It remains to be seen how the NBA will respond to this challenge. The league could potentially explore ways to retain its top players, such as offering more lucrative contracts or expanding its own global presence. But, Project B’s unique value proposition – financial incentives and equity – could prove to be a difficult competitor to overcome.

For fans, the emergence of Project B promises a new and exciting basketball experience. The league’s commitment to attracting top talent and fostering a competitive environment could lead to thrilling matchups and unforgettable moments. The league’s structure, running during the NBA’s off-season, could also provide basketball fans with year-round entertainment.

The next step for Project B will be to finalize its roster and secure broadcast partnerships. The league is expected to announce further details regarding its inaugural season in the coming months. Fans can stay updated on the latest developments by following Eurohoops and other reputable sports news sources.

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