KPN to Finish Film and Series Rentals in Plus Package, Focus Shifts to Live Channels
The landscape of Dutch television is shifting as KPN, a major telecommunications and media provider, announced it will discontinue its on-demand film and series rental service within its Plus Package, effective April 14, 2026. Even as the move signals a departure from streaming-on-demand, KPN is simultaneously bolstering its live television offerings with the addition of several new channels. This decision, reported by Tweakers and Totaal TV, reflects a broader trend of providers re-evaluating their content delivery strategies.
For KPN Plus Package subscribers, this means the ability to rent and stream individual films and series through the on-demand platform will cease after April 14th. KPN cited low usage rates as the primary driver behind the change, stating that customers were not utilizing the video-on-demand service to a significant degree. This isn’t a complete removal of content, yet; KPN is offsetting the loss of on-demand titles with an expanded lineup of live television channels.
New Channels Added to the Plus Package
The company is introducing five new channels to the Plus Package, including Frame Movies&Series, a dedicated channel offering a continuous stream of films and television series. Other additions include Moonbug (channel 54), Dog & Cat TV (channel 84), Fight Sports (channel 38), and Climax (channel 660). These additions aim to provide a more diverse and engaging live television experience for subscribers. The addition of Frame Movies&Series is particularly noteworthy, offering a direct replacement for the on-demand film selection, albeit in a linear broadcast format.
KPN’s decision to prioritize live channels over on-demand content is a strategic one. While on-demand services offer convenience and personalization, live channels provide a scheduled viewing experience that can drive consistent engagement. The inclusion of channels like Fight Sports and Dog & Cat TV demonstrates KPN’s attempt to cater to a wider range of interests and demographics.
Impact on KPN Subscribers
The change will undoubtedly impact KPN subscribers who relied on the on-demand service for accessing films and series. Those customers will now demand to explore alternative streaming platforms or rely on the expanded live channel offerings within the Plus Package. KPN is positioning the new channel lineup as a compelling alternative, emphasizing the availability of a diverse range of content, from sports and nature to music and children’s programming.
The Plus Package, which combines internet, television, and mobile services, remains available. Currently, the Plus Package is priced at €9.99 per month. Subscribers can manage their subscriptions and access information about their accounts through MijnKPN.
Broader Trends in Dutch Television
KPN’s move is part of a larger trend within the Dutch television market. Providers are continually adjusting their strategies to adapt to changing consumer preferences and the rise of streaming services. The focus on live channels and bundled packages reflects a desire to retain customers and offer a comprehensive entertainment experience. MediaMagazine reports that KPN too offers additional zenderpakketten, including Amazon Prime, Videoland, and Film1, allowing customers to further customize their viewing experience.
The shift away from on-demand rentals also highlights the challenges faced by traditional television providers in competing with dedicated streaming services like Netflix, Disney+, and HBO Max. These platforms offer vast libraries of content available on-demand, often at competitive prices. KPN’s decision suggests a recalibration of its strategy to focus on areas where it can differentiate itself, such as live sports and exclusive channel offerings.
What’s Next for KPN and its Subscribers?
The changes to the Plus Package will take effect on April 14, 2026. KPN subscribers can expect to receive an email confirming the changes to their subscription. The company encourages customers to explore the new channel lineup and familiarize themselves with the updated offerings. KPN will continue to monitor customer feedback and adjust its services accordingly.
For those seeking on-demand options, a variety of alternative streaming services remain available in the Netherlands. Subscribers may desire to consider exploring these platforms to supplement their television experience. The Dutch television market remains dynamic, and KPN’s latest move is a clear indication of the ongoing evolution of content delivery.
