Real Madrid and Fenerbahçe Positions Shift in EuroLeague Restructuring?
The structure of the EuroLeague, including licensing durations, wild cards and qualification systems, has long been a topic of debate within European basketball. Currently, three clubs – Real Madrid, Fenerbahçe, and ASVEL Villeurbanne – have yet to sign new ten-year licenses, fueling speculation about the league’s future and potential external influences.
This situation is increasingly viewed as a potential opening for the proposed NBA Europe project, which is closely monitoring developments within European basketball. The core of the matter revolves around a potential shift in the EuroLeague’s fundamental structure, moving away from a traditional club model towards a franchise system.
From Club Model to Franchise System
According to reports, the key issue to be resolved concerns the very structure of the competition. The idea being discussed is to transform shareholder clubs into permanent franchises, fully integrated into the organization and no longer subject to the limitations of time-bound licenses. This would formalize a reality that already exists to a large extent: shareholder clubs are integral to the league and directly participate in strategic decision-making.
Such a change could streamline decision-making processes and increase the overall value of the competition. It would represent a significant step towards greater stability and long-term planning for participating teams.
The Goal: A €2.5 Billion EuroLeague
The league’s development plan is ambitious. The stated objective is to increase the overall valuation of the EuroLeague to €2.5 billion, simultaneously boosting the value of individual participating clubs.
This project would be accompanied by a significant capital injection, also estimated at €2.5 billion, proposed to the league’s Board of Directors. This influx of capital is intended to fuel further growth and investment in the competition.
Real Madrid’s Shifting Stance
One of the most interesting developments concerns Real Madrid. Following the appointment of Chus Bueno to a leadership position within the EuroLeague, the Spanish club’s attitude towards the competition appears to have changed noticeably.
Real Madrid has not issued official statements regarding the NBA Europe project – although contacts with the American league are known to exist – or the new management of the EuroLeague. Although, signals from within the Madrid environment suggest a more open and dialogic position compared to the past. This shift in attitude could be crucial in shaping the future direction of the league.
Fenerbahçe Moving Closer to Renewal
A similar situation is unfolding with Fenerbahçe. The Turkish club has not yet signed the new agreement, but in recent months has increasingly leaned towards renewing its partnership with the EuroLeague. Considering the objective of bringing the league’s valuation to €2.5 billion within three years, a sudden change of course from the Istanbul-based organization appears unlikely.
The potential for increased financial stability and a greater share in the league’s overall value are likely key factors influencing Fenerbahçe’s willingness to remain a committed partner.
The Future of European Basketball Hinges on Franchises
A potential move to a franchise model would represent a historic transformation for the EuroLeague. If the project comes to fruition, the competition would move closer to the model of North American leagues, strengthening economic stability, governance, and commercial value. This shift would likely attract further investment and enhance the league’s global appeal.
The move towards franchises would also provide greater certainty for participating clubs, allowing them to plan for the long term and invest in their infrastructure and player development programs. This, in turn, could lead to a more competitive and sustainable league overall.
On March 6, 2026, EA7 Emporio Armani Milan faced off against FC Barcelona in Round 30 of the EuroLeague, while Real Madrid competed against Virtus Bologna and Valencia Basket against Zalgiris Kaunas. These games highlight the ongoing competition within the league as it navigates these potential structural changes.
Real Madrid defeated Asvel Villeurbanne 85-72 on October 9, 2025, showcasing their dominance in a match where they controlled the game from start to finish. Okeke led the scoring with 17 points.
The January 6, 2026, game between LDLC ASVEL Villeurbanne and Real Madrid further illustrates the competitive landscape of the EuroLeague.
As the EuroLeague continues to evolve, the decisions made by key stakeholders like Real Madrid and Fenerbahçe will be critical in shaping its future. The potential shift to a franchise model represents a bold step towards greater stability and commercial success, but it also raises questions about the balance between tradition and innovation in European basketball.
The next confirmed checkpoint is the continuation of Round 31 of the 2025-26 EuroLeague season, with games scheduled throughout March. Stay tuned to Archysport for ongoing coverage and analysis of these developments.
What are your thoughts on the potential shift to a franchise model in the EuroLeague? Share your opinions in the comments below!
