MILAN – Veteran basketball executive and coach Ettore Messina believes the proposed expansion of the NBA into Europe represents a significant opportunity to address systemic issues within the European basketball landscape. Speaking recently, Messina characterized the initiative as an “excellent opportunity to clean up the ecosystem in Europe,” citing player workload and financial viability as key concerns. The potential arrival of the NBA, with plans reportedly including teams in cities like Rome, Manchester, and Paris, is already sparking debate and discussion across the continent.
The discussion comes as European basketball grapples with a congested schedule and increasing player fatigue. “Players are playing too many games, and it’s important to give them the means to be financially viable,” Messina explained, according to reports. He emphasized the need for collaboration between the NBA, EuroLeague, and FIBA to reach an agreement that benefits all stakeholders. Finding common ground, he hopes, will lead to a more sustainable and healthy basketball environment.
NBA Europe: A Potential Game Changer
The NBA’s interest in establishing a stronger foothold in Europe isn’t new, but the current plan, expected to launch in 2027, appears to be the most ambitious yet. Reports indicate the league is in talks with a group of existing European teams, including Olimpia Milan, alongside plans to create new franchises in major European cities. This expansion isn’t simply about market share; it’s about reshaping the competitive landscape and potentially attracting top talent who might otherwise be lost to the NBA.
Messina’s comments highlight a growing recognition that the current structure of European basketball is unsustainable. The sheer volume of games players are expected to participate in – averaging 85 to 100 games per season, according to Messina – is contributing to a rise in injuries. This issue, he argues, stems from a lack of coordination between the EuroLeague, FIBA, and national leagues.
A History of Collaboration – and Conflict
Messina, a highly decorated coach with championships in both Europe and with the San Antonio Spurs, has a unique perspective on the dynamics between the NBA and European basketball. He previously served as an assistant coach with the Los Angeles Lakers, where he credits Kobe Bryant with helping him integrate into the NBA culture. Bryant, a known admirer of European basketball, reportedly extended a welcoming hand during Messina’s time in the league.
His later stint as an assistant with the San Antonio Spurs, working under Gregg Popovich, offered a different insight into NBA coaching philosophy. Messina recalled an unexpected lesson from Popovich during a training camp in 2014. Expecting a lecture on excellence, Messina was instead instructed to prioritize building relationships with players – shaking hands, offering encouragement, and engaging in personal conversation *before* focusing on basketball drills. This approach, Messina noted, underscored the importance of the human element in coaching.
Beyond the Court: Messina’s Leadership Philosophy
Messina’s reflections extend beyond the technical aspects of basketball. He draws parallels between the role of a coach and that of an entrepreneur, outlining three types of managers: those who squander resources, those who simply maintain the status quo, and those who develop resources whereas pursuing results. He identifies with the latter, believing a leader’s responsibility extends to building a sustainable future for the organization.
This philosophy was evident in his decision to step down as head coach of Olimpia Milan last year. Messina explained that he recognized his limitations and proactively implemented a succession plan with his assistant coach, ensuring a smooth transition and continued success for the club. He felt it was time to focus on building the long-term foundation of the organization, even if it meant relinquishing his role on the sidelines.
What’s Next for NBA Europe?
The NBA’s European expansion remains in the planning stages, and many details are still being negotiated. The success of the venture will depend on securing agreements with key stakeholders, addressing concerns about competitive balance, and integrating seamlessly into the existing European basketball structure. Messina’s call for collaboration underscores the importance of a unified approach to ensure the long-term health and prosperity of the sport on both sides of the Atlantic.
The NBA and EuroLeague are reportedly engaged in discussions, though progress has been slow. The league is aiming for a 2027 launch, leaving time for negotiations and logistical planning. The coming months will be crucial in determining the shape and scope of NBA Europe and its potential impact on the future of basketball in Europe.
Fans and industry observers will be closely watching developments as the NBA continues to explore this ambitious expansion. The potential for increased competition, greater financial opportunities for players, and a more streamlined schedule could ultimately benefit the entire European basketball ecosystem. The next key checkpoint will be further announcements from the NBA regarding team locations and league structure, expected in the coming months.
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