INDIAN WELLS, Calif. — Novak Djokovic continued his strong start at the BNP Paribas Open on Monday, defeating Aleksandar Kovacevic 6-4, 1-6, 6-4. But the victory was only part of the story. Following the match, the Serbian superstar used his platform to passionately advocate for equality in tennis, specifically highlighting the progress made in prize money for women’s tennis.
Djokovic’s comments came after a hard-fought win at the Indian Wells Tennis Garden, a venue that has become synonymous with the “fifth Grand Slam” due to its high attendance and prestige. The tournament, currently offering $9,415,725 in prize money for the men’s side in 2026, has seen significant strides in leveling the playing field financially between the ATP and WTA tours.
“I’m highly proud that tennis is the sport that is leading the way in terms of equality, in terms of prize money distribution,” Djokovic said, as reported by multiple outlets. “I think it’s fantastic. Women deserve it. They work just as hard as we do.”
This sentiment reflects a broader shift within the sport. For years, a disparity existed in prize money awarded at Grand Slam tournaments and other major events. However, sustained pressure from players like Billie Jean King and others, coupled with a growing awareness of gender equity, has led to significant changes. The BNP Paribas Open has been at the forefront of this movement, consistently offering equal prize money to both men and women since 2009.
Djokovic’s advocacy extends beyond just prize money. He acknowledged the dedication and skill of female athletes, emphasizing that their contributions are equal to those of their male counterparts. “They bring a lot of joy to the fans, to the sport and they deserve every single penny that they earn,” he stated.
The 37-year-old’s win against Kovacevic sets him up for a second-round clash with Jack Draper. Djokovic, a five-time Indian Wells champion (tied with Roger Federer for the most titles at the event), will need to be at his best to navigate a challenging draw. He is currently seeded third in the tournament.
Interestingly, Djokovic’s 2025 campaign at Indian Wells was cut short, losing to Botic van de Zandschulp in the second round. This year, however, he appears determined to regain his form and contend for another title. He described his current level as requiring refinement, noting a need to sharpen his game. “I need to raise my level of tennis,” Djokovic said, reflecting on his performance against Kovacevic. He too spoke of his “tennis IQ,” suggesting a strategic approach to improving his play.
Beyond the on-court battles, Djokovic’s comments underscore a growing sense of unity within the tennis community. The sport has seen increased collaboration between the ATP and WTA in recent years, aimed at promoting the game and ensuring fair treatment for all players. This collaborative spirit was further highlighted by congratulatory messages to Aryna Sabalenka upon her recent engagement, with both Djokovic and Carlos Alcaraz publicly extending their well wishes.
The BNP Paribas Open continues to be a pivotal event on the tennis calendar, attracting top players and a passionate fanbase. With a total attendance of 493,440 in 2024, it remains the best-attended tennis tournament outside of the four Grand Slams. The tournament’s commitment to equality, combined with its world-class facilities and competitive field, solidifies its position as a premier destination for tennis enthusiasts.
Djokovic’s next challenge will be against Draper, a rising star in the men’s game. The match promises to be a compelling contest, testing Djokovic’s ability to adapt and overcome a younger, hungry opponent. Fans can expect a high-quality match as Djokovic continues his pursuit of a record-extending sixth Indian Wells title.
The Indian Wells Open, held annually in March, is a significant event on both the ATP Masters 1000 and WTA 1000 tours. The tournament’s history dates back to 1974, having been held in Tucson, Arizona, and various locations in California before settling in Indian Wells in 1987. The Indian Wells Tennis Garden, with its large stadium capacity, provides a spectacular setting for the competition.
As Djokovic moves forward in the tournament, his advocacy for equality serves as a reminder of the positive impact athletes can have beyond the court. His words resonate with a growing global audience, promoting a message of fairness and respect within the world of sports.
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