Buenos Aires – Argentinian football fans could soon have free access to all domestic matches, including the top-flight Primera División, through a new streaming platform spearheaded by the Argentine Football Association (AFA). The potential shift in broadcasting models, revealed on Monday, March 9, 2026, by Liga Cordobesa treasurer Emeterio Farías, aims to develop the sport accessible to a wider audience.
Farías announced the plan during an interview on Punto a Punto Radio, stating the AFA is preparing to launch a platform called LPF Play (or AFA Play) that will offer live coverage of all AFA-organized tournaments without subscription fees. This includes not only the Primera División but similarly women’s football, futsal, and beach soccer. The initiative, according to Farías, seeks to replicate the model of the previous “Fútbol para Todos” program, which provided free access to matches between 2009, and 2017.
“Today is a historic day for the Argentine Football Association and for all football fans in this country,” Farías said, as reported by Radiogol. “We are launching a system where we will have a platform to watch all the championships organized by AFA.”
Emeterio Farías Liga Cordobesa de Fútbol
The announcement comes at a time of internal changes within the AFA, which recently launched LPF Play as the platform for broadcasting lower division matches, beginning with the 2026 Primera Nacional season. The expansion to include the Primera División represents a significant step towards wider accessibility for fans across Argentina.
The move echoes the popular “Fútbol para Todos” initiative, a government-backed program that offered free broadcasts of Argentine football for eight years. While details regarding the technical implementation and potential impact on existing broadcast rights holders – such as TNT Sports and ESPN Premium – remain unclear, Farías emphasized that the new platform will be entirely free for users. “The application will be free, and all Argentinians, everyone who likes this sport, will be able to watch it,” he stated.
Fútbol Para Todos
Beyond the broadcasting changes, the AFA is also considering the creation of a semi-professional tournament with financial support from the association. According to Farías, the AFA would cover the salaries of eight professional player contracts per club, aiming to encourage participation from clubs in the interior of the country that may lack sufficient resources. This initiative underscores the AFA’s broader commitment to developing football at all levels throughout Argentina.
The potential return to free-to-air football broadcasts in Argentina marks a significant moment for the sport and its fans. While the full details of the LPF Play platform and its impact on the existing broadcasting landscape remain to be seen, the prospect of accessible, free coverage of the Primera División and other AFA-organized tournaments is generating considerable excitement. The AFA has not yet announced a firm launch date for the platform, but further details are expected in the coming weeks.
Fans will be watching closely to see how this new initiative unfolds and whether it can deliver on its promise of bringing Argentine football to a wider audience. The success of LPF Play could set a precedent for other football associations around the world looking to increase accessibility and engagement with their sport.
The next official update from the AFA regarding the launch of LPF Play is anticipated later this month. Stay tuned to Archysport for further developments on this story.
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