It is the most followed sporting event in the States. Between performances, sky-high tickets and VIPs in the stands, it is the event that involves the whole country
The greatest show since the Big Bang. This is how Jovanotti would tell it about Super Bowl 60 scheduled for Sunday 8 February in Santa Clara, California. More than an oval ball, much more. More than Seattle Seahawks vs. New England Patriots. And how can we tell a story like this to those who want to know more, beyond the sporting events, about an event that every year produces from 300 million to 1 billion and 300 million dollars in revenues? Of a sporting competition that has also and above all become entertainment that stops the United States, glues Americans in front of a screen, of the match that has as its only comparison the football world cup final on a global level of attention? Starting from the money. Follow the money. The mix between the sacred – the result of the field – and the profane, the pockets of many who are filled thanks to the Super Bowl, is fascinating and complex. Passion and money go hand in hand, the history of humanity for hundreds of years.
